Farhat Advertising
A complete solution provider
Considered to be a complete signage solution provider in
Nainital, Farhat Advertising in Haldwani is known for what
they offer to their clients comprising a host of people and
companies from different walks of life and diverse market sectors.
“Retail sector is one of the big domains where dwelled some of our
old clients. Big Bazaar and V2 Retail, to mention a few, are two
prominent retail companies that have been closely tied up with us
for years for all sorts of their signage projects executed in Nainital
and neighboring towns around Uttarakhand,” says Farhat Rauf of
Farhat Advertising.
When it was incepted around 12 years back, Farhat Advertising
had nothing much to do but merely engaging in graphic designing,
offering design works to sign makers around the town. Time after
time, to the need of their
clients, the company
eventually decided to
magnify their activities.
“Life has changed a lot
since the day we adopted
a five feet Neptune printer
from ColorJet India
(Apsom Infotex),” says
Farhat, adding that after
the adoption they have become one of the complete signage solution
providers in the town.
“Nainital being one of the foremost tourist districts of Uttarakhand,
it has a vibrant hotel industry and this sector is where we are
associated with quite a number of local hotels,” says Farhat. He
adds that they have a separate division for making LED-based
signage solutions, which he defines to be pre-requisites for every
hotel looking for roof-top letter/illuminated sign or such application.
Next plan of Farhat Advertising, according to Farhat, is to adopt an
eco-solvent printer with which they would like to penetrate into the
in-store segment. Farhat Advertising also has a commercial printing
division producing wedding cards, I-cards, business cards and many
others of such kinds.
Advista
A comprehensive printing corner
Anup Bisht
|
At the heart of the tourist town of Nainital, there is no
other printing corner other than Advista which can offer
comprehensive range of exclusive prints. The company is a
complete printing solution provider. From passport size photos up to
roadside hoardings, Advista caters everything of printing under its
roof, and the company’s wide-format printing division is equipped
with a five feet Neptune from ColorJet India (Apsom Infotex). The
company has a state-of-the-art production facility and a team of
half a dozen printing professionals handing the machines and any
other related tasks like graphic designing.
A brainchild of Anchal Pant, Advista was established in the year
2006 in Nainital. The company has been a sole provider of signage
solutions to a number of hotels in the tourist town. “In addition to
hotels we have quite a number of colleges and institutes in our client
list,” says Anchal, adding that All Saints’ College is one of their old
clients. In addition to wide-format prints, Advista’s expertise involves
in T-shirt, pillow and cushion printing as well as printing on gift
items like mugs and caps
in a customised way.
Apart from its facility
designed for signage/
wide-format print
solutions, Advista has
a separate division for
commercial printing
in which the company
produces diverse pints using an offset press and a line of digital
presses. Anchal says their idea of combining both the wide-format
printing and commercial printing has been developed to eventually
meet all sorts of demand from their customers. “Today, people don’t
have time to shuttle from pillar to pillar for petty job. That’s why our
attempt is to offer everything our customers want under our roof—
be it wide-format graphics to simple wedding cards,” mentions
Anchal.
Aarish Enterprises
An expertise in LED-based works
Diksha Sahu
|
Aarish Enterprises in Haldwani is a sole provider of LEDbased
signage solutions to clients across Nainital and its
surrounding towns, such as Kashipur, Rampur and Rudrapur.
“In a way, we can say we cover all over Uttarakhand when it comes
to measuring the geography of our coverage. We have a chunk of
clients from Nainital, which is dotted with arrays of luxury hotels.
These days hotels require premium
LED-based signage systems to beautify
their outlooks and surroundings. That’s
our focus and that we provide,” says
Diksha Sahu.
SAMSUNG LEDs and other premium
quality products are what Aarish
Enterprises normally opts to make
the LED-based signage systems they
offer to their clients. In addition to
hotels, the company has a handful of
customers in the retail domain as well.
Big Bazaar is one of the long-term customers of Aarish Enterprises.
“Our customers in the retail sector normally demand both LEDbased
signage solutions as well as print graphics for POP/POS
applications. For the latter, we have a separate printing division
equipped with a five feet Neptune printer from ColorJet India
(Apsom Infotex),” comments Diksha.
Surplus to their jobs revolving around LED-based glow signs and
prints, Aarish Enterprises is engaged in production of cable TV
ads and other activities. “Our overall aim is to offer our customers
anything they require,” mentions Diksha, adding that wall-graphics
and roof top signage systems are also their exclusive task as they
have executed major projects in these domains all over the district of
Nainital. She says the next step development of Aarish Enterprises
will be the adoption of an eco-solvent printer to enhance quality in
their print production.
Ishwar Enterprises
A journey into new technologies
Manpreet Singh Sethi
|
Ishwar Enterprises over the last ten years has grown from
one level to another, fulfilling the increasing demands for
diverse applications from their customers. Started in the
year 2002 with a Graphtech cutting plotter, engaging in making
acrylic-based sign boards for a certain group of customers in
Nainital, the company from year to year keeps expanding its clientbase
and machine portfolio. It was in the year 2005 the production
facility of the company was upgraded
to a new standard with the adoption
of an Infiniti printer with XAAR
Proton printhead.
“Adoption of the Infiniti printer had
pushed our overall activities to a new
level, as we would expand our client
base,” says Manpreet Singh Sethi
of Ishwar Enterprises. In the follow-
up of the landmark upgrade of the company with a printer, Ishwar
Enterprises had further expanded its machine portfolio with yet
another installation, a Red Seal engraver, which would eventually
make them capable to pull attention of big corporate companies. As
of now, the company’s client list consists of a league of corporate
customers, such as Oppo, Shell and Vesco, to name a few.
A team of six well-experienced sign making professionals is behind
the company’s overall task of handling projects implemented
across Nainital and many other towns of Uttarakhand. According
to Manpreet, Kumaon region is their arena where most of their
customers are based. When asked about the company’s next plan,
he mentions that they are now going for CNC routing machine soon.
He says their ultimate aim is to always go for newer technologies
that help them expand options and opportunities they offer to their
customers.
Radhika Advertising
A player around the region
V Kumar
|
Though based in Haldwani town in Nainital, Radhika
Advertising has its footprints spread all over the region.
The company has been serving hundreds of its clients in
different industrial clusters located in different parts of Uttrakhand,
Western Uttar Pradesh and Jammu & Kashmir. With its four-piece
team of sign making professionals
run under the aegis of V Kumar,
Radhika Advertising is one of the
popular signage corners in Nainital.
V Kumar says the team of their
working professionals magnifies
as per the size of the projects they
handle. “We hire more than a dozen
of professionals when the project
is big and based outside Uttarakhand,” mentions V Kumar. Their
production facility is equipped with a Lotus printer with XAAR
Proton printerhead.
Radhika Advertising is a decade-old company with its establishment
dates back to 2008. Ever since its inception, the company has
handled a number landmark projects for corporate companies from
different industrial clusters, in different cities and towns in north
India. Berger Paint, Great White, Microtech and Anand Dhoot are
some of the regular customers of Radhika Advertising. “Two years
ago we involved in some signage projects carried out at far-off
regions, as far as Karnataka,” mentions V Kumar.
With an aim to expand their client-base, what V Kumar is planning
now is to expand their machine portfolio with some new technologies
(machines) that have not yet been adopted by any other companies
in Nainital. He says they would like to go for channel letter benders
and CNC routers. “What we are doing today in the market of Nainital
will soon be a dormant activity. So, we must upgrade ourselves in tune
of the changing market in order to face all challenges,” comments V
Kumar. He looks at adopting new technologies and ideas trending in
the signage making market in big cities.
Joshi Advertising
A deeply localised signage firm
Santosh Joshi
|
Over the last 11 years in the region of Kumaon, Joshi
Advertising has been an exclusive vendor for some big
companies. With its team of well-trained sign making
professionals, the company boasts a production facility equipped
with two Caldron CJ-3000 printers. “In addition to having a chunk
of walk-in customers, we are an exclusive signage vendor for some
of our corporate customers across Kumaon region,” says Santosh
Joshi of Joshi Advertising. He adds that their strategy is to provide
some out-of-the
-box outputs,
different from
any other PSPs
delivering print in
conventional way.
The mention
of some of the
old-time regular
customers of Joshi
Advertising will
surely include LIC,
BSNL, among
others, whose promotional projects have alluringly executed around
Kumaon region. Joshi Advertisers has a team of five sign making
professionals, which include a designer and well-experienced
fabricators/installers. Santosh however says the team is expandable,
as they hire people who can handle installation and fabrication
independently. “In accordance to the size of the projects we
tackle, we add manpower to our existing team of fabricators/
installers,” mentions Joshi.
The company is now gearing up to upgrade its setup with the
adoption of an eco-solvent printer. In this, Joshi says the adoption
of the technology is not simply meant to go for an environmentfriendly
option, but also to move a grand step to enhance colour/
texture in the company’s graphic production. “Today, the market is
so competitive and corporate companies are quite conscious about
quality. So, in order to survive in the stiff neck market competition
one must go for the latest technology,” comments Joshi.
Rachnakar Advertising
An outdoor expert
Madhukar
|
You think…We print…’ This is the notion involving in the
work culture of Rachnakar Advertising. A brainchild of
Madhukar, this unique signage firm in Haldwani is known for
its quality print production and fabrication/installation job. Recalling
the way the company started just a few years back, Madhukar
says the first move
of the company
started engaging
in number-plate
making. “Year after
year we upgraded
ourselves from one
level to another. We
adopted some digital
wide-format printers
and started engaging
in outdoor signage
activity too,” he says.
Currently the company’s production facility is equipped with a
Sky Color eco-solvent printer and a V-Tek solvent printer, along
with a line of finishing equipments, including a wide-format cold
laminator. The overall operation of the company’s production setup
is controlled by a team of 14 professionals, which include everyone
handling graphic designing, machine operation, fabrication and
others. In addition to its printing setup, Rachnakar Advertising has a
fabrication unit in a separate location.
Some of the company’s prominent customers are NHPC (National
Hydro-electric Power Corporation), Delhi Public School, Tata Tiscon
and many others from both public and private sectors. “We operate
all over Uttarakhand and some parts of Western Uttar Pradesh,”
says Madhukar. When asked about the company’s future plan, he
says they are planning to expand their outdoor space. As of now the
company handles around 20,000 sq ft of outdoor advertising space,
which according to Madhukar will be increased in near future.
Himalaya Advertising
A young one in the block
Operator Suraj
|
Relatively a young signage player in the Nianital signage
market, Himalaya Advertising is barely two years old, but it
is quite popular among a number of corporate companies,
as well as some political parties in the region. Main architect behind
the inception of this popular signage company is Krishna S Rawat.
Customers of the company are scattered all across the cities and
towns of Uttarakhand and Western Uttar Pradesh. Job profile of the
company includes outdoor hoardings, uni-poles, interior displays for
retail outlets, and
many others.
Main customers
of Himalaya
Advertising
that have been
associated with
the company ever since its inception
include some corporate biggies like ABP News, Coca-Cola, Vodafone,
among others. Other than these, a handful of political parties in the
region are in the client list of the company. For the political parties,
Himalaya Advertising handles a diverse range of projects, which
include political campaigns, fabrication of convention venues, etc.
The company’s production facility is equipped with a Crystaljet
printer. And a team of well-experienced sign-making professionals
is behind every single project the company has been assigned to
execute in any given time frame or circumstance in and around
Nainital. The team also includes a graphic designer. Himalaya
Advertising treats its customers at the utmost level of satisfaction,
giving everyone what they require under one roof.
Salim Art
A tradition still alive
Mohammed Salim
|
Salim Art in Nainital is an old
lineage of wall art. Mohammed
Salim, an artist by his passion and
profession, is the bastion behind this old
art shop in the town. “My job is more of
my passion now, as I earn little through
this these days in the market, which is
more or less occupied by the so-called flex
printing,” says Salim. The prospect of wall
art graphic has been widening in the big
cities with PSPs using high-end printing technologies and materials
aggressively penetrate into this segment. But the wave is not yet
reached to small towns, such as Nainital. That’s why
Salim feels there is still room for artist in the market. “Many
elementary schools in Nianital have been my clients for years.
Cantonment Public School is one of them. These schools want
to decorate their classroom walls with theme-based graphics to
motivate young children. We use oil/acrylic colours to produce the
wall arts from time to time,” explains Salim, adding that the effect
of hand-painted wall graphics cannot be similarly produced on
simple flex prints. He however says advantages are there—either a
flex-printed graphic or a hand-painted graphic, uniqueness in graphic
depends on the situation and circumstance.
In addition to schools, Salim Art has a handful of clients from
government departments. “There are some government departments,
such as transport, we have tied up for some specific signage works.
We keep handling various roadside directional signs and notices
erected on the sides of hill roads around the town. These weatherproof
graphics are painted manually. No digital printing technology
can produce these signs painted on tin sheets or sometimes on
wood,” explains Salim. He says they may adopt digital large-format
printers in future, but they will not give up their hand-painting
tradition.
Kala Darpan
An old way adopter
Samir Khan (Pintu)
|
Believe it or not, Kala Darpan is a 50 years old signage
company. The company then started as a painting shop,
and still remained the same after five decades in the same
town, Haldwani. Situated in the narrow Tailors Lane at Naya Bazar,
the company is a brainchild of Late Moid Khan, who was a popular
painter in the town. Today the legacy has been passed on to his
son Samir Khan (Pintu), who is also an artist. “There are some
artworks that cannot be replaced or substituted by flex print,”
says Pintu, adding
that they design and
decorate walls of
playschools in the
town. According to
him, these playschools
prefer hand-painted
graphics over flex
graphics.
In addition to handpainted
wall art, Kala
Darpan on other side
offers their customers
flex prints too. For
this, they have tied up with Media Advertising located in Azad
Nagar in the town. The production facility of Media Advertising is
equipped with a Lotus printer and company’s main activities involve
in production of glow signboards as well. “With such a big helping
hand like Media Advertising, we can take up any project that our
customers want in the shortest notice,” says Pintu.
What all Kala Darpan can cater includes a diverse range of signage
projects, which involve LED letters, radium boards, outdoor banners,
POP/POS systems, one-way vision displays, among others. “We give
our priority to hand-painted wall art projects for schools and side by
side, we also take care of any other conventional project, so that we
never ever let any of our customer down,” comments Pintu.
