To give a soothing look to city skyline, Soluciones Pirez, SL (Spain) decorated the Kio Torres in Madrid with naive looking graphics. In no time it has generated great response and successfully brought an innocent, human touch to a crowded city.

Decapub created great campaign with the clever use of MACtac’s “Bubble Free” products. Shipping graphics to 90 LALIQUE jewellery shops all over the world, it allowed the shopkeepers themselves to apply the graphics to their windows. Wide format imagery of the famous Cabochon ring in particular make an eyecatching decoration.

If you want your advertising message to make a deep impact on target audiences, just get closer to them. Be there, where they are. And promoting clothes and shoes on a bus shelter is indeed a good idea. Recently, Print Studio, Croatia created an eye-catching display that made a strong impact, with high quality graphics attracting and keeping the attention of passers-by to effectively communicate the advertising message.

SunChips, Frito-Lay’s popular line of multigrain snacks, announced recently that it is living up to its name by using the power of the sun itself in everything from advertising to produce the product. Recently, a field of solar concentrators at Frito-Lay’s Modesto, California manufacturing facility officially began harnessing the power of the sun to help make SunChips snacks at that location, marking one more step SunChips taking towards a healthier planet.

To celebrate this milestone, SunChips kicked-off a new advertising campaign to highlight the brand’s solar energy efforts and to encourage consumers to take their own small steps to live a brighter life.

When organizing the launch of its new premium Arabica coffee christened “L’OR Noir Sublime” (Sublime Black GOLD), Maison du Café chose JCDecaux Innovate to create an urban sensation and provide a made-to-measure display case for its latest creation, dreamt up by the Draftfcb advertising agency.

Installed in 25 showcase bus shelters in Paris and Neuilly-sur- Seine, this experiential campaign takes on a sublime dimension with a unique system created specifically for this event. The presence of some forty optical fibres incorporated into the display added more to its looks, the spangles included on the poster are illuminated and glisten with a thousand twinkling lights, revealing the full significance of the encounter between Black and Gold!

JCDecaux, has transformed outdoor advertising in Glasgow, with a raft of stunning new billboard locations and the launch of the iconic ‘Sail’ advertising structure.

With installation, almost complete in the UK’s fourth largest city, JCDecaux is responsible for 69 existing billboards on Glasgow City Council land and has developed a further 34 new billboards on key routes into the city including Phoenix Road, Cathcart Road and Springburn Road. They have installed the backlit formats, which include Première 200, Première 400 and Première 450 billboards and introduced a scrolling billboard in George Street right in the city centre.

They also launched the iconic ‘Sail’ advertising structure, the city’s most high-profile advertising site opposite the Glasgow College of Nautical Studies in Crown Street. ‘The Sail’ frames two Première 450 displays and was designed to echo the mast and sails of a ship.