FUJIFILM keeps expanding its installation base of wide-format inkjet printers in
India. Seeing such development, the company has launched a new website designed
exclusively for helping Indian customers to know more about FUJIFILM inkjet printers, before or after
buying, as well as other aspects involving around inks and print applications.
Pradipta Chowdhury
|
The newly launched website of
FUJIFILM is called www.
powerofinkjet.in. As the name
suggests, it is about the power of inkjet
technology and FUJIFILM’s capability
to bring the best out of the technology.
“Inkjet technology is considered as second
birth to FUJIFILM from our earlier
generation of conventional business based
on photographic film and image processing.
It’s a transformation from analogue to
digital,” says SM Ramprasad, Executive
Vice President, Graphic Arts Divisions,
FUJIFILM India.
Sandip Thanawala, Nisha Wadhwani and SM Ramprasad
|
“At the onset of the new millennium, we
acquired a handful of companies that have
become our big achievement today. For
instance, Dimatix was among the companies
we acquired and it’s widely popular today for
its Spectra Polaris printhead for wide-format
inkjet production printers. SERICOL was yet
another acquisition, which has become widely
popular for best ink brands in the market,”
remarks Ramprasad. Likewise, FUJIFILM
acquired a few more companies in the course
of time, among which were software and ink
experts. These acquisitions collectively give
strength to FUJIFILM to serve the industry
in a wider scale.
|
FUJIFILM’s presence in the graphic art
market is prominent with its much-admired
wide-format inkjet printers. “Our printers
like Inca Onset and others are designed for
unique and unconventional UV applications.
In this respect, we have specialties in
UV inks depending on diverse industrial
applications. We also have a focus on
some niche areas, such as thermoforming,”
mentions Ramprasad, adding that all these
developments have happened to come out
in form a transformation from their screen
printing process into digital printing, with
inkjet as a new front. As a result they
have introduced the new website on inkjet
technology and applications,
especially for their Indian
customers.
The areas where the new
FUJIFILM website is focusing on
are: wide-format printing, industrial
applications and digital press.
Sandip Thanawala, Managing
Director, NEAT Graphics Pvt Ltd
(Thane) launched the website at
a gathering in Mumbai, attended
by some FUJIFILM customers.
The home page of the website
contains sections like Segments
(Wide-Format, Commercial and
Packaging), Applications, Products, Case
Studies, Resources and Technology. “The
overall idea of the website is to facilitate
our customers in getting India-based
knowledge about our inkjet machine portfolio
and applications through case studies and
customer testimonials,” says Ramprasad.
Further, Ramprasad says knowledge sharing
with their customers is an important aspect
they would like to bring out through the new
website. “For us, it’s not only that we sell our
machines; it is also equally important to let
our customers know user experiences, newer
applications and corporate empanelment.
When we say corporate empanelment,
customers must know the corporate
customers who recommend FUJIFILM
technology. These are the things we put in
place for the wide-format printers on our new
website,” he explains. He mentions that the
website, with wide-format as base, is going to
expand with gradual additions of industrial
and commercial applications.
The website will also help FUJIFILM
customers learn about colour management,
UV curing process, etc. In addition, it also
contains information on ink technologies
and new materials coming up for super
wide-format printers, high-speed UV flatbed
machines and others. The case studies
cited on the website are predominantly of
Indian PSPs currently using FUJIFILM
Acuity printers, with the highlight of their
inspiring success stories for newcomers.
So far 70 FUJIFILM Acuity printers have
been installed all over India, in 26 cities, all
happened in a span of two and a half years.
“Not the least, what we have come out
is with a digital press for commercial
graphics— JetPress B2 size digital press.
We have marked a phenomenal success
globally with the introduction of this inkjet
digital press, which is designed for packaging
print and its output is closer to offset,” says
Ramprasad. Samples printed on this digital
press or any other printers/machines are
available at the Mumbai demo centre of
FUJIFILM India. “And our new website is
the connecting point where our customers
can drop a request for demo of any inkjet
machine or print samples,” says Ramprasad,
adding that the company’s demo centre plays
a key role to let their customers precisely
know about their products and technologies,
which in turn boosted the installation-base
of Acuity Series printers. The company is
planning to open the same demo centre in
Delhi-NCR soon.