It’s quite a fact that LG Hausys ad and graphics materials are designed to empower image and outlook of a brand or a product. In this, Syndicate Bank has opted LG Hausys cast vinyl and flex materials for the countrywide project to facelift its 3600 branches and ATM booths located in major cities and towns around southern and northern parts of the country. The project was started in January 2015 and is now almost finished with some new branches of the bank coming up in the southern region.

In the project, a collective total of 3000 Syndicate Bank branches, including ATM booths, have so far been completed in the southern region and 600 in the northern part. In the south, the project has been carried out across Karnataka and Chennai. Similarly, in the northern part, the project has been accomplished in Delhi, Chandigarh, Punjab and Rajasthan. LG Hausys Cast LA9000 Vinyl Series, Lucky Flex and LD3880 Wall Graphics Film with five years warranty are the materials used in the image-building project.

Vibrant colour textures

When Syndicate Bank instigated incarnation of its branches and ATM booths into a brand new outlook with the change of logo, graphic designs and colour schemes, LG Hausys materials created the standout appearance. In the new logo of the bank, the pictorial dog is in sync with the motto ‘Faithful and Friendly’. The combination of orange, yellow and white brings the uniqueness to the ‘logo’.

In fact, the orange colour in the new logo of Syndicate Bank uniquely represents power, energy, enthusiasm and creativity, thoughtfulness and sincerity. On the other hand, it (orange) indicates the bank’s vibrancy, competency and confidence to reach the next horizon of business. Meanwhile, the yellow indicates innovation, backing the vibrancy and quick decisions through collective work and thinking.

A new avatar

As the project progressed, Syndicate Bank followed uniform layouts and colour patterns throughout the branches and ATM booths in either of the regions, whether it would be in south or north. In this, LG Hausys ad and graphics materials are suitable choices and such premium quality materials stipulate the bank’s corporate identity to have a good image and impression. In the image-building project, new glow sign boards are now being placed with vinyl and sticker on flex, instead of printing merely on flex, just to increase vibrancy of the display graphics and to avoid colour fading.

Syndicate Bank, with its wide network of branches and dedicated human capital, has an ambitious goal of achieving higher level of business with contribution from each and every Syndian with utmost honesty, perfection and commitment. The company’s endeavour shall be to make this possible by way the company’s dedicated team work supported by the ‘new brand identity’. Wherever the branches are functioning in upper floors, Syndicate Bank has taken steps to explore moving such branches to ground floor at the time of renewal of lease, to give a better visibility.