What it takes to convert ordinary into something more
than extraordinary is a deeply rooted deed of Smitten
Designs, a design agency and branding firm, which
transforms Double Roti, not only the look but also the
overall essence of the restaurant,
into a newly incarnated avatar.
Client summary
Double Roti is a fast food
restaurant designed in
demeanour of QSR (quick
service retail) format.
Specialised in burgers and
sandwiches, primarily looking
at a young and an edgy
positioning, this quick service
eatery appeals to youth and a
globally exposed audience with
a true Indian heart.
Creation of a logo
When the team, a creative lot, of Smitten Designs
was approached to facelift two of the Double Roti
restaurants in Gurgaon and Chennai, first and
foremost step the team took up was the creation of a
logo that could be easily used to generate a signage
applicable well and adaptable perfectly on different
media. In turn, the signage and logo worked well on
glass, wood and concrete walls alike.
Design structures
Perfect and proportionate
amalgamation of the
Double Roti logo and
signage delivered the
concept a new meaning.
It was designed in such
a way to look like a
chef’s hat and yet a
sandwich bread.
Still it was a signage and
the logo that could be
enlarged and stood out
prominently for a fast food
retail outlet.
A retro feel
The graphics and wall
elements that were created
for interiors of Double Roti
restaurants were inspired
by a chalkboard style,
stimulated into a classroom
or a retro feel in a modern
context. The band on the
kitchen glass wall eventually
serves as a signage and
branding; at the same time it
lends privacy to the kitchen.
The knives on wooden
chopping boards add the
right level of quirk and edge.
Suitably for one and all
All the designs being
implemented around the
Double Roti restaurants are
in a fashion that they can
easily be adapted to any
of the eatery outlet across
different locations so that
there can be a consistent
expansion as the brand
grown into an extensive
chain.
Know
Smitten Designs
Smitten Designs is a design agency and a branding
firm. Its team is a great mix of skilled graphic designers,
copywriters, art directors, strategists and consultants.
Having backgrounds ranging from technology to art,
hospitality to retail…altogether the team has a
formidable collective strength of experience and diverse
talents. With offices dotted across Bombay, Madras,
Dubai and Manhattan (New York) Smitten Designs
caters to a truly international clientele and it reflects both
in the work and design style the team delivers.
To explore more about Smitten Designs and their works,
log on to: http://www.smitten.in; www.smittennewyork.com
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