Tucked away in a cosy corner of beautifully developed Greater Noida in NCR is VD Signages Pvt Ltd, a signage major whose presence in the north Indian market is relatively young but robustly tapping business across the region. Remoteness doesn’t deter corporate players rushing to this company because it attracts clients by considerably offering the finest ever outputs. In addition, a visit to VD Signages would surely be impressed with greet from its well-designed colossal set up housing an unbeatable state-of-the-art ‘green’ production facility. SIGN & GRAPHICS meets up with PANKAJ YADAV who is the main architect behind the creation of VD Signages.
A display of stunning outputs at VD Signages’ production unit.
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Quality and efficiency is the mainstay of business at VD Signages where ‘green’ finds its room to plunge the company into the eco-friendly trend developing all over the world. “We adopt green concept in our infrastructure to minimise adverse impacts on human health and its negative effects on environment,” says Pankaj. He further mentions that VD Signages has an objective to promote degradability, reusability and recyclability of materials. Environment-friendly UV portfolio of the company consists of Matan Barak 5, Matan Barak 3, NUR Tempo and others installed in its spaciously designed 35,000 sq ft colossal facility staffing around 40 professionals to churn out 2,00,000 sq ft of prints per day.
Complete solution set-up
Genesis of VD Signages is rooted in its erstwhile business units—Canopian Computech Pvt Ltd and Sri Radhe Advertising established in the late 1990s. It happened to a company constantly looking beyond its day-to-day existence, beyond its daily process of doing business and seeking pathway to make a difference. Not so long it took for VD Signages to become one of the leading signage majors reigning the north Indian signage domain. The company is now a professional one-stop shop specialised in delivering the finest range of indoor and outdoor signage graphics.
Leading corporate giants from sectors like telecommunication, automobile, white goods manufacturing, garment, etc form the company’s long list of clients. “We constantly go to tap new clients from other sectors,” tells Pankaj adding that the company’s next step incursion will be in the retail sector. “Ever increasing number of new malls and showrooms filled with outpouring multinational brands all over the metros and big cities in India prods the industry to unfold new business in the retail sector,” further mentions Pankaj.
Out of ordinary
Pankaj Yadav poses with Matan Barak 5.
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Over the years since its inception, VD Signages has been sharpening its professional attitude to extract maximum mileage for clients at minimum possible cost. Of course, tremendous growth achieved by the wide-format digital printing industry in north India over the last 3-4 years surprises many outdoor signage veterans and media pundits. “In order to walk along the new technological development taking place in the industry, we should keep ourselves update with the latest machineries and technologies surfacing from time-to-time in the market,” says Pankaj mentioning that this is the mantra behind the company’s triumph in the quality front.
Among the distinguished works done by VD Signages so far include the company’s involvement in various large-scale campaigns carried out by telecommunication giants like Airtel, Vodafone and others. “Latest work we have completed recently in the telecommunication sector was fleet graphic for Uninor,” mentions Pankaj. Also other achievements in the credit of VD Signages in the sector included the pan India launch of Hutch mobile service.
VD Signages makes best choices available in the contemporary signage market of India. It has been the company’s firm objective to cater total requirement of the industry. “Our single focus is to continually understand the customers’ needs and gradual value-addition in our infrastructure to address the clients’ requirements,” remarks Pankaj who believes in collective encapsulation of experience, reliability and real commitment to the quality.