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Finding Who’s Who around the corners of Kota City

An exotic city with picturesque landscapes, Kota in Rajasthan is a charm to every sightseer for it is one of the foremost tourist attractions in the state. Attractions around this tourist city are crept in many other ways too—one being its signage market. Travelling wagon of SIGN & GRAPHICS roams down the big and small alleys of the city to find out the ‘who’s who’ engaging in sign making business. Interacting with the doyens of oldest signage firms to the youngest ones, JYANESWAR LAISHRAM navigates the exciting prospects and impending possibilities in the signage market of Kota.

Ainan Enterprises
Hookiing to UV


Navneet Nagar (R) with a colleague
Absolute pride of Ainan Enterprises in the signage market of Kota is for being one of the foremost innovators among all. Buzzes among the industry people around the town call this signage firm a corner where a perfect portfolio of high-end machines is accumulated. “It’s true, we are the first adopter of eco-solvent printer in the city; it was in the year 2011 we kick-started our journey with a Mutoh 1604 and immediately followed by six feet PixelJet DX-5 eco-solvent machine from Monotech Systems and so on,” recalls Navneet Nagar, chief curator, Ainan Enterprises. Furthermore, the infrastructure of Ainan Enterprises is equipped with other machines including a laser engraver.

“We equally devote to laser engraving as much we do as for printing,” says Navneet, pointing at the machine from Mehta Cad Cam Systems equipped in the company’s state-of-the-art production setup. In addition, Ainan Enterprises has an extended division for offset and commercial printing for which a Solna single-colour and Dominant 715 offset machines and a Konica Minolta bizhub C224e press are equipped.

But the division, according to Navneet, will be shut down soon as they would like to give whole their focus on signage or largeformat domain only.

Ainan Enterprises is winner of the Indian Leadership Award for Industrial Development 2013 given by All India Achievers Foundation in recognition of the company’s achievement on innovation front.

Apart from the regular customers, with whom the company has been associated for a long time, namely SONY, Allen Solly, Resonance, Ainan Enterprises is where big ad agencies like Lintas (Mumbai) pitched in for high-end prints for various landmark projects around Rajasthan. Apart from all these big achievements, Ainan Enterprises is so dynamic about infrastructure update for it there will be a UV printer and a CNC router arriving shortly in the company’s facility. “Perhaps we will be the first timer again—of UV technology,” smiles Navneet.




Vijay Signage
Oldest bastion



Shailendra Vijay and Surendra Vijay
Yes! The oldest sign maker in the vicinity, that everybody around Kota knows, is Vijay Signage whose sign making business in the city dates back to more than three decades. Use of modern technologies when sign-making was just a matter of manual job was the forte of the company during the first half of the 1900s.

The company adopted perhaps the first cutting plotter in the city when everything went manual all around. With which (the cutting plotter) they then started crafting innovative display items, using woods, acrylics, MDF and such items. “Scope of signage in the city of Kota was very narrow earlier; but with the advent of ultra-modern printing technologies, things get changed with wider prospects in business,” says Shailendra Vijay of Vijay Signage.

In addition to the company’s couple of solvent printers, what has been keeping as future expansion plan of Vijay Signage is to upgrade the portfolio with new technologies, such as eco-solvent and routing machines. “Routing and engraving are still a missing ingredient in our activities,” tells Shailendra, adding flex printing is now saturated to a certain extent and creative jobs in other realms like routing are now opening up in the Kota market, which they are planning to tap comprehensively.

A team of half a dozen of experienced and well-trained sign making professionals is the vigour behind the innovative jobs and outputs at Vijay Signage. The company has been loyally working for a number of regular customers, namely, Birla Cement, Gionee, Western Railway, among others. “We handle some government signage projects too though public tenders across the length and breadth of Rajasthan,” mentions Surendra Vijay of Vijay Signage, adding, “Local bodies like Nagar Vikas Nyas are also listed in our list of regular customers.” What is planning next at Vijay Signage is to introduce eco-solvent technology and LED channel letters.




Brothers Graphics
Eco-solvent corner


Jitendra Mehra
Over the last six years, Brothers Graphics has proved itself as one of the finest sign making firms in Kota for the reason that this PSP is equipped with a high-end Mutoh ecosolvent printer. In a small city like Kota, owning an eco-solvent printer counts a lot as corporate biggies are in pursuit of such PSPs when they are engaged to bring out high-end campaigns around the region. “Our Mutoh printer with Polarish printhead, which we purchased from NEGI Sign & Supplies, meets all demand of quality prints corporate companies normally stipulate,” states Jitendra Mehra, marketing head, Brothers Graphics.

Some of the big corporate customers that have been associating with Brothers Graphics since a long time include Allen Solly, Cruse and Total Lubricant, for them the PSP keeps supplying the finest range of graphic prints. In addition to print service, fabrication and installation jobs of Brothers Graphics are worth mentioning. A team of eight sign making professionals are engaged in the overall activities of the company. “If required, our team will travel miles for installation job outside Kota city,” says Jitendra.

In addition to digital large-format printing, Brothers Graphics has its commercial printing division where equipped a Xerox press. “When people coming down to us for signage prints, they sometimes require commercial prints like brochures, pamphlets, cards and others, for this purpose we are equipped with a digital printer,” mentions Jitendra, adding conclusively that they always keep sniffing the latest trend in the printing market to update their machine portfolio.




Jain Graphics Model makerr



Neeraj Jain
No walk-in customers may be seen at the reception lobby of Jain Graphics. Because this display item maker is a sole provider of bulk items to schools, colleges, corporate companies, organisations, etc in and around Kota. “We make mementoes, trophies, gift items, table top displays and other customised pieces,” says Neeraj Jain of Jain Graphics. The root of the company dates back to the early 1990s when cutting/routing technologies were not so popular, but their popularity got rocketed.

Apart from the company’s outsourced routing, production facility of Jain Graphics is equipped with jigsaws and a Canon ImagePro Press installed to enhance the overall production line. And the company’s near future plan is to upgrade the portfolio with a CNC router.

Neeraj feels that they would get into a new pace when their production facility is equipped with the required equipments, soon in near future. “Perhaps we will be looking at the overall upgrade, both in manpower and infrastructure, for a new level of development to serve our customers to the utmost satisfactory level.

Jain Graphics boasts a list of prominent customers from different industrial clusters. Of them, Rajasthan Rotary Club, Jain Samaj, Government Medical College (Kota), Rajasthan Jain Association (RJA), Bansal Glasses and others are some regular lot. “Around 99 percent of gift items, mementoes of Jain Samaj in the city are prepared by us over the years,” mentions Neeraj, adding that they are now looking at the constant adoption of latest precision cutting machines/technologies for further enhancement.




Flex Line
Quality printing


Abid Ali
Considered to be one of the core printing corners in the city of Kota, customers buzzing at the reception corner of Flex Line are predominantly local walk-in lot and they are all a satisfied host. “Customers’ satisfaction is our prime motive. We always consider the efficiency in quality and on-time delivery a top priority,” says Abid Ali of Flex Line. He adds that some old customers of the company are still in close connection with them since a long time. Even some from Jaipur and Ludhiana put print orders to Flex Line—the reason could be the quality and affordability.

Incepted in the year 2011, Flex Line is one of the most sought after flex printing corners in Kota and the company is in the growing mode to upgrade its infrastructure and manpower to a new standard sooner than later. In this, Abid asserts that they are now planning to recruit a strong marketing team to march down the market for direct marketing with corporate biggies. “In addition to flex job, we would surely be expanding our sign making activities to a new level, embracing new technologies like CNC routing, laser engraving and the like for new enhancement in business,” mentions Abid.

As on today, Flex Line is a single-machine PSP whose production facility is equipped with a PicoMax printer from Macart Equipments. “We are fully satisfied with the PicoMax now running in our production facility. But we look at adding some more upgraded printers soon to magnify our overall production volume,” mentions Abid, adding that the LED or glow sign segment is yet another domain they are planning to explore deeper in future.




Beyond Studio
Designing corner


SN Verma
Beyond Studio is indeed something ‘beyond’ printing. It’s beyond printing because the company’s activities exclusively involve into graphic designs designed for all purposes, especially including signage. “We have been into the printing business since a long time back. After seeing the need of professional graphic designing in the city we finally came out to open Beyond Studio, engaging in design creation of brands and products,” narrates SN Verma, founder and designer, Beyond Studio. He further mentions that the company’s main motto is to create designs that their customers imagine.

A team of four designers, led by SN Verma, is the overall dynamism behind the swing of creativity at Beyond Studio. The studio is one of the most crowded corners at Tirath Plaza in the city where customers of all sorts from different walks of life and market clusters rush in for best ever graphic designing. “The stretch of our activities covers whatever anything under the sun. Be it a business card or a roadside hoarding, we deliver instantly to the need of our customers,” assures SN Verma.

Beyond Studio has brought in the professionalism of designing, very closely working with a number of PSPs in the city. “Good concepts and ideas of designing could change the dullness in layouts and graphics of a signage item,” explains SN Verma, adding that they look forward to working with leading firms at pan-India level.




Kohinoor Publicity
Long legacy


Asif Khan (L) with colleagues
Outdoor publicity, in addition to its widely acclaimed print service, is the main forte of Kohinoor Publicity—one of the oldest sign makers in Kota. Today, the company’s reputation as a leading sign maker in the region has spread into many other cities and towns of Rajasthan, far beyond Kota. Udaipur, Jodhpur and Jaipur are three major cities in the state where old clients of Kohinoor Publicity are dwelled. “Kota being a city full of academic institutes, we have some customers from this sector, who have been tied up with us for years,” says Asif Khan, managing director, Kohinoor Publicity.

Alien Coaching, Bajaj, Shubham Computer, among many others, are some of the recurrent clients of Kohinoor Publicity, for them the company provides prints and outdoor hoardings all around Rajasthan. “We are known to our clients since a long time, may be more than 30 years, since my father started the firm as a painting shop then,” narrates Asif Khan, adding that it’s just been around three years the company adopted a set of Caldron printers now running in its current production setup.

Around 80 percent of the outdoor hoarding sites in Kota are owned by Kohinoor Publicity and there are approximately 250 rooftop displays operational in the city and more than 400 in other parts of Rajasthan. These outdoor advertising spaces are booked by a host of the company’s old clients from different industrial clusters, such as real estates, academic coaching firms, nagar nigams, among others. After all these activities, Kohinoor Publicity is now gearing up to switch to LED displays, focusing on LED walls and illuminated scrolled graphics.




Chishty Graphics
Young player


Md Akram and Md Ali
Barely two years in the signage printing market of Kota, Chishty Graphics is considerably one of the most promising PSPs that deliver finest prints in the city and the swarm at their doorstep is proof of it. While talking to Sign & Graphics for this coverage, Md Akram stood up twice to attend executives from two big corporate companies who came down for some big projects around Kota. “Our constant maintenance in quality prints, on-time delivery and commitment to installation services is all what it impressed our customers to build up trust upon us,” he says. “We are quite new in the market; but our stance with quality outputs and proficient in service help us find our customers in different industrial clusters,” mentions Akram.

It is not that the activities of Chishty Graphics are confined just around Kota. The footprints of the company are traced beyond the city in neighbouring towns and cities, viz Jaipur, Bondi, Jaisalmar, Tonk, among others across Rajasthan. “Projects of our corporate clients are implemented all across the state. That’s why we need to cover the whole Rajasthan under our roof,” explains Akram. A team of half a dozen professionals of Chishty Graphics sitting at its Kota office will be backed by a third party when it comes to handling big projects, outside Kota.

Some of the well-known customers for which Chishty Graphics has been partnered with to execute big projects all over Rajasthan include Reliance Digital, Whole Mart, Reliance Communication, among others. Asked about the biggest challenge in carrying out the state-wide projects, Akram says ‘deadline’ is the prime factor in any given project, but they have to complete everything without any compromise in quality and timely wrap up.




H’Shagun Graphics
Expanding soon


Irfan Khan
Yet another young player in the block of sign makers in Kota city is H’Shagun Graphics, which is considerably a one-stop printing corner. This company is said to be a one-stop corner for being a printer of fancy stickers, bill books, pamphlet, letter pads, envelops and posters. “We are equipped with a Caldron CJ solvent printer to handle the signage printing activities and rest we somehow collaborate with a number of commercial printers around the city for joint projects,” explains Irfan Khan, founder, H’Shagun Graphics.

It has been just a couple years since its inception, H’Shagun Graphics has positioned itself to mark a recognition in the signage/commercial printing market of Kota and all-time rush at the reception counter of the company is of a host of walk-in customers coming from different walks of life. “We entertain customers of all profiles, whether they come for business cards, bill books, hoarding; but we are now planning to focus on signage with gradual expansion of our machine portfolio,” says Irfan, adding that the manpower of the company will also be enhanced soon.

“As on today, I and my brother handle everything right from designing to machine operation here at H’Shagun Graphics. Soon, we are planning to recruit a team for marketing as well as sign making professionals for a brand new momentum we would like give to our business,” mentions Irfan. Even the aim of H’Shagun Graphics is to expand its footprints beyond Kota.




Preet Signage
Channel letter maker


Sher Pal Singh
The legacy of Preet Signage is dated back to decades when Sher Pal Singh’s father used to run the firm making signage and display items painted manually. But three years back, he took over the responsibility from his father to run the signage company, introducing digital large-format flex printing with a Caldron CJ printer. After that things get changed gradually and activities of the company multiplied. “We are fortunate that some leading corporate companies select us as their Kota vendors. For them, we are exclusive signage solution provider in the city,” explains Sher Pal. Some of the big names in the corporate world like Vanilla Ice Cream, Lalco Tyre, First AID and ACC Cement are Preet Signage’s customers, closely tied up since the company’s inception.

“LED-based glow signs are now making new wave in the signage market of Kota; this is what we are trying to add to our job profile,” mentions Sher Pal, adding that a couple of printers, including an eco-solvent, will also be arrived in the production facility of the company soon. Talking about the making of glow signs, Sher Pal narrates that LED display is durable and cost effective when compared it to a conventional glow sign system; but one must select the components wisely to maintain the value.

Channel letters of Preet Signage are common among many all over Kota. Numerous local grocers, hotels, restaurants and others around the city especially come to Preet Signage for the illuminated signage solution. “We use only SAMSUNG LED components,” says Sher Pal in explanation of how ‘quality’ in their end-products is maintained. Adding next to the production facility of Preet Signage, sooner than expected, will be a CNC router to augment the company’s activities to a new level.




New Bits Soft
Total signage


Hemant Nigam
New Bits Soft is ranked to be one of the topmost among many in the city’s sign making firms where total solutions of signage can be delivered. The reason is the company’s complete machine portfolio, comprising a spectrum of technologies, such as CNC router, laser engraving machine, solvent printer and a set of finishing equipments. “Way back around two decades we started at a very scratch level. Year after year, we upgraded ourselves to the standard to provide complete signage solutions to clients from any industrial sector,” mentions Hemant Nigam, founder, New Bits Soft. Still the timely update of the portfolio is the main priority of the company.

“We are indebted to Mehta Cad Cam Systems for the LaserPro Spirit engraver, with which we have been successful in creation of innovative display items,” explains Hemant. Now the overall job of New Bits Soft is more inclined upon illuminated display systems. “Yes, we do handle a lot of landmark projects, dividing tasks between flex or vinyl prints and LED embedded display systems,” he elucidates, adding that the reason why they intend more to LEDs is that the glow sign segment is still untapped properly in Kota and a lot can be done towards this in the city.

About the quality control in their works, Hemant says the selection of right materials is the ultimate mantra for that. “Let’s take the instance of LED signs we produce. We never go for cheap components and frames. RISHANG, SAMSUNG and GE are some select LED brands we always oft for our projects. These brands must be a bit costlier than the conventional ones, but the quality and life span count a lot,” explains Hemant. Next level development of New Bits Soft is to add an eco-solvent printer to its existing set of flex printers.




Apex Art Gallery
Screen power


Gajendra Kumawat
Gajendra Kumawat, a commercial artist by profession, started his Apex Art Gallery decades back. And the firm is now sweeping along the modern trend of sign making, switching to digital large-format printing, using a Caldron CJ solvent printer. “Despite all changes sweeping across the industry, we still preserve the art of sign making in manual manner. Still I use brush and screen printing, if required, to craft a signage/display item,” says Gajendra, adding that ‘screen printing’ still has stronghold role in graphic art production.

Apex Art Gallery is not a big catcher of corporate biggies in the market. This sign making corner is where a host of local walk-in customers are buzzed up regularly. But among the crowd buzzing all around this signage corner are some recognised names from the advertising world. Ad agencies like Selvel Publicity, National Ad and Paramount Advertising come down to the doorstep of Apex Art Gallery for some helping hands to their signage projects regularly brought out around Kota.

In addition to the existing machine portfolio and manpower strength (a team of four sign making professionals), Apex Art Gallery looks forward to updating in all aspects, for which Gajendra says they would like to observe the trends in the industry before they would go for adoption of new machines or technologies.




Sadhana Art
Preserved tradition


Rajneesh Krishan
Hand-painted posters, shop front displays, portraits, vehicle number plates, reflective vinyl signs… these are found currently flaunting inside the showcase of Sadhana Art. In Kota, numerous art shops run by commercial artists are alive and kicking. Among them is Sadhana Art, which is a shop with mixed tradition of traditional and modern sign making methods. In traditional way, the shop still produces painted posters and portraits; then in a modern way, plotter cut signage solutions are what the shop is known for to many around the city of Kota. Sadhana Arts is equipped with a Roland cutting plotter.

“Creativity is what all we require to produce an impressive graphic art. Ultra-modern technologies may print sharpest image and cut materials to the perfect precision, but the machinegenerated jobs sometimes lag value of creativity when it comes to parity with our human brain. This is what I would like to convey my industry fellows to keep in mind,” suggests Rajneesh Krishan, adding that the use of high-end machines without a creative mind may not make a good sense at the end of the day.

More than 30 years back, Sadhana Art was established by Rajneesh’s father Radha Krishan, a commercial painter then. He passed on the legacy to his son who is dutifully handling the firm to a paramount level, serving every walk-in customer known to them for years since the company’s establishment in the city. Rajneesh looks ahead to gaining new projects based on creative quality, not just voluminous in quantity.


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