Garment printing may sound like an off-track activity to a PSP. But it’s not so at all! Now the time has come for PSPs to move a bit out of their typical activities to tap some fresh business opportunities accumulated in certain untapped domains—like garment printing. One may ask ‘how?’ We all see that a huge amount of fresh opportunities is surging expansively in textile printing as this green and innovative technology gives birth to different lucrative verticals, such as soft signage. In fact, textile printing has a lot more than soft signage or others one could ever expect in usual ways.

PSPs having production setups with textile printers or those who plan for one can take up garment printing to broaden their business towards a brand new vertical. Be it cloth manufacturers, garment export firms, fabric companies, fashion designers or others in the industry, they all are in need or pursuit of the best way or technology to print their products. But they are not the ones who run a printing facility. Then how do they get their garments printed? Who will fulfil their requirements? PSPs can give the right answers! Now, PSPs must prepare themselves to tap a huge job works from these garment companies or fashion houses. In fact, these garment companies have little or no knowledge of printing technology. They must be quite mindful about colours, textures and designs, but effective printing can be delivered practically only by a professional garment printer or a PSP.

As long as introductions of new and advanced textile printers and relative software over the last few years are concerned, PSPs are now fully privileged to pick any industrial inkjet printer of their choice to deliver the best of prints as per the need or demand of their clients (garment companies). Descendants of desktop garment printers, a mass revolution of direct-to-garment industrial printers have been surfaced over the last one decade or so. Resolutions and speeds of these textile printers have rocketed to a new standard over time and they are now fit for high volume productions and considered to be quality brands par excellence in garment printing.

In this issue, we cover Lucknow for the second time after a gap of five years under our regular ‘Region Exclusive’ column. What we found during our interactions with some of the select signage players in this capital city of Uttar Pradesh was really impressive for the fact that most of them have come out of traditional closets and looking ahead to adoption of cutting-edge technologies.

Some of them are big names who are known all over the country and their works/projects are dotted at pan-India levels. Their approach to make future development with full of passion and dedication is cheerful. We wish them a fully flourished future ahead.

– Sonal Khurana
sonal@smediagroup.in