Sign & Graphics | Bi Monthly Publication of Signage Industry in India

Icon handles Arab Games city dressing

Leading branding major Icon produced graphics, way-finding and city dressing for the 12th Arab Games that took place in Qatar. Apart from being a big achievement of Qatar hosting the sporting event for the first time in the country, it had also been witnessed that female athletes participated Arab Games. The biggest challenge faced by Icon during the installation process of giant hoarding and signages was at some remote venues where blew strong winds and driving sand. In order to adjust with such calamity, the branding major used higher grade materials and carefully planned the installation schedule to account for the unexpected.

Marriott Marquis, San Diego
wrapped with Batman Arkham City

Batman Arkham City building wrap on Marriott Marquis Hotel in San Diego is considerably a landmark job of California-based Above All Media Print in which the visual layout of the incredible design was done by Off The Wall Signs & Graphics. Printed on Roland printers using Arlon’s DPF 45WF window perf, the magnificent wrap for Comic-Con in San Diego was completed just a few months back. According to Off the Wall Signs & Graphics, building wrap of such dimension requires a great commitment from a sign shop.

Adrap wraps life saving huts
of Lipton tea on Plettenberg beach

With an aim to provide a refreshing look and sip, Lipton Ice Tea launched life saving huts through OMD and Adrap, two leading media and graphics agencies in South Africa. The campaign was part of Lipton’s promotion campaign on the Plettenberg Bay Beaches. Adrap was responsible for wrapping the life saving huts with stunning effects.

PPS brings graphics to life at
newly renovated Museum of Lancashire

Preston-based PPS has completed a project for Museum of Lancashire which involved printing and installing displays for the refurbished museum’s exhibits, using textured wallpaper and other new materials and processes. PPS provided and fitted more than 100 sq m of printed wallpaper for galleries including the curved Lancashire Time Line area, over 60 m of printed Foamex for a display showing a panoramic trench scene from the World War I, more than 75 sq m of direct-printed 15 mm birch wood Multiply panels for exhibitions on Lancashire at work and others.

Signlex helps Little Chef revamp in A big way

West Yorkshire-based Signlex has installed new signs for ten newly refurbished Little Chef roadside restaurants, as part of the chain’s £30 renovation programme. Signlex delivered a complete range of external and internal signs including energy efficient LED-illuminated letter signage and digitally printed ceiling tiles. The restaurants stand tall against competitors with a striking contemporary image which is easily recognisable along major trunk roads. The new signs that lit up at night are outstanding and played a significant part in delivering a new look to one of Britain’s most iconic brands.

Manchester United cabs from Cape Town to Cairo

A on, main sponsor of Manchester United Football Team, embarked on an eight-month-long Cape Town to Cairo journey in which Aon staff members will travel to 19 Africa offices with an official of Manchester United Club.

Four branded Mitsubishi off-road vehicles are travelling from Cape Town to Cairo, two along a 5,315 km western route and two vehicles on a 4,030 km eastern route as part of the ‘Pass It On’ initiative designed to engage colleagues, clients and communities in an epic soccer journey.

Video display measuring 64 inches
promotes New York City Marathon

New York City’s Columbus Circle subway station has been taken over by an ad campaign for sports clothing brand Asics which set an interactive video screen measuring 64 inches. Content of the video promotes Asics’ sponsorship of the New York City Marathon. Titled ‘Marathon Experience’, the campaign was devised by Vitro and the display was produced by CBS Outdoor and Inwindow Outdoor. The content includes a video simulation of Olympic marathon runner Ryan Hall running along the video wall in real time, as well as ‘inspirational messages’, images of Asics products and an exhibit on many aspects of the marathon called ‘Slices of Life’. This is a unique, attention-getting outdoor display that builds buzz and anticipation for one of New York’s greatest pastimes.

Polo ads in HD via Primal Media
screens at Nelson Mandela Square

Leading clothing and apparel brand Polo is advertising its iconic golfer apparel in high definition (HD) via Primal Media’s 46 inch interactive Digital Ad Screens in some shopping centres including Nelson Mandela Square, Johannesburg where Polo has flagship stores. Polo aims to raise brand awareness of the golfer range. Primal’s interactive HD LCD screens display Polo’s creativity and encourage shoppers to touch the screen for further product information. It’s the perfect combination of advertising in the last retail mile and prompts shoppers to a strategic call to action, on the spot.

Epson supports photographer
Steve McCurry in Rome exhibition

World famous photographer Steve McCurry has chosen Epson to support his ongoing exhibition at the Museum of Contemporary Art of Rome (MACRO), Italy. Featuring more than 200 photographs taken over the last 30 years of his extraordinary life as a photographer and reporter, the exhibition will continue until April 29, 2012. Epson spent many months painstakingly to study the proofs, testing, colour adjustments and fine editing right up to the final prints of the array of iconic images, which include the famous portrait of ‘Afghan Girl’ with green eyes.

CBS Outdoor’s New Year
eve DOOH London campaign

New Year Eve campaign of CBS Outdoor DOOH demonstrated the creative flexibility following the agreement with Channel 4. The campaign showed London underground passengers in which three different kinds of time-sensitive contents were projected. CBS Outdoor’s cross-track projection screens, digital escalator panels and LCD panels showed Channel 4 promotional material in the evening, at midnight and after the countdown. Digital escalator panels and other DOOH sites displayed some of Channel 4’s best known personalities.