Latex Summit was HP’s dedicated effort to educate the printing fraternity of various opportunities lying beyond the normal signage printing. The summit provided a direct interface for HP to connect with its customers to learn in depth about soft signage, vehicle graphics and wall coverings and other applications of Latex technology including printing on leather, textiles, tyvek, canvas, flags, backlit film, mesh, etc. Panel of key speakers at the summit comprised Roman Barba, R&D head–HP, Latex Technologies; Puneet Chadha, director- Graphic Solutions Business, HP India; Paresh Shetty, business manager–graphics and imaging, Imaging & Printing Group, HP India Sales Pvt Ltd; Siddharth Anand Jha, business director (west), Hyperspace, (member of Posterscope Group); Pratik Natasia, HANSA Retail ID – a part of RK SWAMY + HANSA Group; Raghu Khanna, founder and CEO, CASHurDRIVE; D J Bangara, MD, AutoStriping India Pvt Ltd; Manohar, Phase-d India Pvt Ltd; and Sunil Muralidharan, business manager – 3M.

Latex knowhow

HP Latex inks are pigmented, water-based using the company’s innovative aqueous-dispersed polymer (Latex) technology. The water-based formulations of HP Latex inks reduce the impact of printing on the environment. These inks are ideal for wide and super-wide applications including event banners, transit signage and other outdoor applications as well as high-quality indoor signage. Compatible with more than 500 media solutions – HP Latex inks provide a consistent, reliable performance across a variety of substrates apart from being non-inflammable and non-combustible.

“We always believe in strong market presence in the printing space. Now with an initiative of reducing the carbon footprints, HP’s Latex technology promises its consumers a ‘greener’ tomorrow while providing them the best-of-the-class prints. The eco-friendly promise by HP will take the printing industry to a new paradigm and will create a benchmark for the brand advertising business,” conveyed Puneet Chadha, director- Graphic Solutions Business, HP India.

‘Green’ revolution

Conducting the summit, Roman Barba, R&D head- HP, Latex Technologies remarked, “It’s great to be a part of HP’s green thought. HP through its advanced Latex technology will bring about a revolutionary change in the printing arena. I am happy to share my knowledge on this with the print partners and looking forward to a greener transformation in the field of outdoor and signage industry.”

HP Designjet LX28500 produces an extremely broad range of both outdoor and indoor applications at speed up to 70 percent faster than the previous HP Designjet printers. HP Designjet LX28500 achieves excellent image quality – producing high-resolution prints up to 1200 dpi, with dense, saturated colours that stand up to close inspection. It uses water-based HP Latex inks, produces odourless prints, creates prints on FSC-certified HP wall paper that are GREENGUARD Children & Schools Certified SM and met the AgBB criteria and uses Eco Mark-Certified ink cartridges.

In addition, HP Designjet LX26500 produces 1,200-dpi output with outdoor display permanence of up to three years unlaminated or five years laminated for high-quality, long-lasting prints. The output also dries inside the printer, boosting productivity for double-sided print jobs, and allowing immediate finishing or use. Highlighting new opportunities that had never been exploited before, the Latex Summit opened up a new scope for the business of PSPs in India.