Following its philosophy, Apsom Technologies is constantly
bringing in technologies that are affordable and stable. The
company has created an undisputable niche in India’s digital printing
industry and has incessantly been playing an important role in the
growth of country’s visual communication industry for more than two
decades. Having established a strong presence across the country, the
company is known for its technology solutions that it offers to meet
and exceed customer expectations. VIR VIKRAM BHATIA, Managing
Director, Apsom Technologies, assures that the company has all the
answers for graphic as well as digital textile market.
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Sharing his thoughts on the current
trends, Vir Vikram Bhatia opined
that the signage and graphic art
industry is going in two directions—one is
UV, while the other is sublimation. He said,
“We Indians closely follow the trend in the
west, mainly US and European countries,
wherein a lot of printing on fabric through
sublimation is going on. Moving in tandem,
we have just launched our back-to-back
UV RTR (SDL-3300) 3.2 m printer in four
colour options, designed for direct printing
on polyester fabric or sublimation paper.
With these, we are primarily targeting
the signage industry for backlit banner,
outdoor/indoor graphics as well as the home
furnishing industry for textile printing such
as bed-sheets, curtains, sofa covers, etc.”
Recently, the company organised a meet
in New Delhi, where more than 100 trade
associates came together to grace the
occasion. Expressing his gratitude,
Vir Vikram said, “We thank you for your
belief in Apsom Technologies and the trust
that you people have been showing in the
brands for so many years. Our basic idea
is to provide good, stable and affordable
solutions to the industry for which we are
continuously striving forward.”
Vir Vikram Bhatia
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The company that takes credit for
introducing brands like DGI and KM in
India has lately taken the responsibility of
marketing Mimaki printers in the Eastern,
Western and Northern regions of the
country. “In 2018, we have come up with
a variety of Sovikaa brand UV machines
at a very affordable cost but with stable
technology, which as of now was available
only with select few but at a price not
affordable to many PSPs,” said Vir Vikram.
Speaking on the need for so many UV
machines at one time, Vir Vikram explained,
“Before this, the industry was brimming
with the solvent and eco-solvent technology.
In the last couple of years, the government
has also become slightly vigilant about the
environment, wherein the plan is seemingly
to ban all the products and machinery
which are not eco-friendly. The move is not
restricted to India but also all over the
world. The drive for green technology is on
the surge, which has given a strong push to
the manufacturers of such technologies.”
He added, “Going in line, we have come up
with five Sovikaa UV printers this year. One
of these is back-to-back printer—Skyjet’s
SDL 3300, which has the advantage of
bringing the same day and night effect.
Earlier, there was a three-layer printing
technology i.e. image-white-image for the
needed day and night effect. But with this
printer, white layer is not needed as it can
print the images on both sides, properly
aligned to each other at the same time.
Besides, one can also do a lot of other
creativity with this printer.” SDL 3300 is one
of the series of single & double-sided printing
machines from Skyjet.
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After all, Vir Vikram strongly feels that
only bringing UV printer will not solve
the problem unless the media or substrate
gets a facelift. “For this, we suggest our
trade partners and industry friends to opt
for environmentally-friendly media. We
also insist that if that kind of media is not
available here, then we should bring it from
China or Europe, as it is the future, and a
company will not be able to survive without
moving to such media. Thus, we want to
convey a clear message that unless both
media and printer manufacturers move hand
in hand, we will not be able to change the
fate of the industry.”
On the textile front, Fabrijet DGI FH-3204
in the portfolio of Apsom Technologies
received exceptionally great reviews from
the customers. This machine is capable of
handling sign and graphics materials as well
as polyester
fabric for dress
materials, saree,
home furnishing
fabrics, thereby
giving an edge
to those looking
for further
expansion into
textile printing.
Established as a service provider for the
IT industry, Apsom Technologies strives
to evolve its business with changing times,
from being a hardware vendor to a solution
provider for the signage and textile industry.
Today, the company deals with various
multinational organisations throughout the
USA, Japan, Korea, Taiwan, China, Canada
and other countries. With offices in major
Indian cities and with a strong dealer
and reseller network, Apsom Technologies
has been working towards bringing latest
printing solutions to its customers at an
affordable rate.
When it comes to technology partners,
Apsom Technologies sources its quality
products from globally renowned
manufacturers. For instance, DGI is a
true technology integrated digital printing
solution provider and has developed its
own inkjet printers & cutting plotters
based on perpetual R&D efforts stemming
from precision machine manufacturing
technologies and digital printing algorithms.
Vir Vikram conclusively said, “We have been
serving as the sole supplier of a range of
digital textile printing systems for diverse
range comprising fabric, apparel and home
furnishing applications. At the same time
we also focus on providing our customers
excellent after-sales services by our trained
engineers.”