Hanging PoPs for racks : perfect for display and advertising
Advertisers are always on the lookout for innovative ways for advertising, something which
catches eyeballs and give maximum mileage for their investment. And when it comes to
in-store advertising, the competition is even tougher as there are so many brands, each
vying for attention.
Nowadays, advertisers are opting for Attachable PoP Rack Displays (APRD), which can be
attached to the shopping racks, serving a dual purpose - advertising and displaying the actual
product. Since these are visually placed in a way that they come out of the rack, they catch
instant attention. The products displayed in these attachments stand apart from routine stored
products in the racks. Though these have a limitation that they can only accommodate lightweight
and small volume products as they are made of duplex board, plastic, etc, and can either
be screen-printed or digital printed on flatbed UV printer and are die/laser cut.
