Siare Technologies : offering Chinese machines for cost-conscious Indian market
Wit-Color solvent printers are becoming a choice of the sign manufacturers looking for economical range of printers, without compromising on speed and quality.
Siare Technologies, one of the leading
companies into marketing and servicing
of cutting plotters, large format printing
plotters and laser engraving machines,
has come a long way since inception.
The company is a dream of three young
enthusiasts - Murthy, Sanjay and Shekhar, who
strived to earn sound recognition in the field
of marketing and servicing. Started in 1997
with a strong desire to stand apart, the
company has proved itself successfully as a
focused distribution player with significant
reach across India.
The company mainly distributes Wit-Color
solvent printer range in India. After visiting
most of the manufacturers and considering the
merits and de-merits of the printer as well as
the company, they decided on Wit-Color
which delivered both speed and quality.
The Wit-Color products range marketed
by them include Ultra 200 range - 3312 and
3308; Ultra 720 T and Ultra 720 Lite; and Ultra
1000 skywalker series. “All Wit-Color
products that are being distributed in India
have gained good market acceptance and
till now around 600 units have been
installed,” told K Murthy, managing partner,
Siare Technologies.
According to Murthy, “Indian market is
very competitive and Chinese machines
cater very well to the cost
conscious Indian market
and complement with
reasonable quality.
On the basis of return
of investment, Chinese
machines are the best.
For the more sophisticated
machines, Indian market is
yet to grow to understand
the quality market and do
stand a fair chance in the
near future. For the present time Chinese
machines have larger market to share.”
In just a small span of time, they have won the
clients and customer support at large. The
team of 90 highly qualified professionals
ensures prompt after sales service. The team
with diverse skills and experience, consisting
of core professionals with inhouse training,
enables them to provide full range of products
and its services while ensuring every detail in
perfect, mature and ready for business. Prior
to the launch of any new product, engineers
are trained by Wit-Color at their facility in
Shanghai, China.
Focusing mainly on India and UAE markets,
Siare Technologies have plans to grow further
in future. Headquartered at Bangalore, they
have wide network of offices across major
Indian cities viz Cochin, Mumbai, Delhi,
Kolkata, Chennai, Hyderabad, Nagpur, Pune
and Calicut. The company mainly focuses
(around 70%) on the small segment of signage
industry and rest 30% on the big segment.
Murthy foresees a definite growth in the market
and believes that to catch the pace, one has to
upgrade with time and technology.
Siare Technologies are also the sole
distributors for Copam range of plotters in
India and fabricated CNC engravers (custom
made) from China.
