Captive transport fleet : advertising on the way
Right advertising is important for any business and corporates try their best not to leave any stone unturned. While different kinds of static/moving signs and billboards are common, another popular way of advertising today is dressing up the delivery vehicles into moving billboards. And this is possible with vehicle graphics, which can turn any vehicle into a moving sign.
In today’s fast-paced life,
people are spending less time
in their home and are
therefore less exposed to
traditional media like print, TV,
radio, etc. In such a scenario,
outdoor advertising is a perfect
way for reaching people on the
go and this is why corporates
assign a hefty budget for their
outdoor advertising. There are a
number of options available for
outdoor advertising - billboards
(both static and scrolling), kiosks,
bus shelters and fleet advertising,
to name a few.
Vehicle advertising has been
present for a couple of years now,
starting with static billboards to
scrolling and even electronic
billboards. Nowadays, even the
delivery trucks are wrapped in
brandings, advertising wherever
they go.
Vehicles wrapped in colourful ads
can be spotted anywhere, while
moving on the road, halting at the
traffic signals or even parked at
the parking lot - day in and day
out. These signs are noticeable
24x7. Wherever such vehicles
go, they leave a trail of branding
behind. This is the reason
why more and more corporate
are turning their fleet of
delivery vans and trucks into
moving billboards.
Take a look at the delivery trucks
for the Reliance Fresh outlets.
These bright red trucks with
green graphics give a fresh feeling.
The words ‘Reliance Fresh’ are
readable at all the four sides of the
trucks, giving an immediate brand
recall. These vehicles are nothing
but huge moving billboards,
spreading across the message that
Reliance Fresh offers fresh
products.
These beautiful graphics have
been printed on 3M IJ 180 C vinyl
using a HP 9000 printer by
Macromedia Digital Imaging,
Hyderabad. Macromedia is
well-known for its fleet of HP
Scitex machines, including the first
HP Scitex FB6700 in India.
Vehicle advertising is bound to
grow in the coming years and
electronic mobile billboards
can be the future of this transit
advertising.
