Sit... relax... and promote
Regular is boring...this holds true for outdoor advertising as well. Now nobody feels excited on seeing a plane signage or a glowing signboard, we always want to see something new...out-of-thebox. So here comes a new advertising medium - the vinyl wrapped chairs branded as SitOnIt, introduced by Graphics Gallery.
Think of the time you give to
a backdrop or a sign...
2 seconds or 5 seconds or
just a glance and you walk away.
Now, imagine a comfy brightly
colourful chair awaiting you, when
you are tired from shopping or
visiting a tradeshow. What will
you do? You will probably sit
down and spend atleast 10-20
minutes and in the process, you
will probably imbibe the
advertising message on the chair
as well. Such promotional chaircum-
billboards are quite popular
in Europe and Asia.
Graphics Gallery, US, a premier
promotional media material
supplier, never misses a chance to
bring innovative promotional
media and this time they came
with these vinyl wrapped chairs,
which are made from durable
polypropylene and designed to be
smooth, strong and bendable.
Soon after the launch of these in
USA, they just sold like hot cakes
and in no time became an
important adverting tool.
Printing directly to the surface is
not recommended because the
ink tends to crack. The best
method is to print direct to
adhesive backed vinyl using
solvent or aqueous ink and then
stick it to the surface of the chair.
Adhesive backed vinyl can be
easily removed and are perfect for
easy message changeover for
companies, which need to change
their message frequently.
Moreover for better durability,
lamination can also be done.
After printing, apply each graphic
panel to each chair panel
So far this innovative media has
got a great start. And trade shows,
exhibitions, waiting areas, retail
promotions, child day care play
areas etc are the biggest market
for these chairs. But soon they
will definitely explore fresh
markets as they are real
good options...promoting a
brand at ease.
