Turtles take to the streets
As Raphael, Donatello, Michelangelo and Leonardo returned to the big screen
in TMNT (Teenage Mutant Ninja Turtles), Warner Bros booked JCDecaux’s
StreetTalk as part of the film launch. Four creatives featuring the crimefighting
teenage mutant ninja turtles appeared on StreetTalk phoneboxes
across London in a 2-week campaign targeting family audiences over the
Easter holidays. This was
the first film campaign on
StreetTalk, the new
phonebox brand that was
launched in January 2007.
Warner Bros booked
1000 StreetTalk locations
in London in proximity to
cinemas, schools and
family entertainment
centres. Sites were
selected with a bias to
central London, with 750
panels in zones 1 and 2.
TNMT follows the
adventures of Turtles as strange events occur in New York. With the city
under threat, Leonardo and Zen Master Splinter must restore ninja discipline
and unity to Turtles Raphael, Donatello and Michelangelo.
Whose line is it anyways!
Solo Mobile, Canada’s mobile virtual network operator (MVNO) has
successfully grabbed the attention of the onlookers with its new and clever
ad campaign. They have erected interactive billboards donning a huge flip
phones with walkie-talkie buttons to generate curiosity. Well! It doesn’t end
here, as one gets close to the outdoor setup, one can talk to a faraway
stranger, through two-way active radio set up. This campaign has been active
at Vancouver, Montreal, Toronto and Calgary.
Know billboards... no ugly patches
“No billboards”, quoted the recent bylaw passed by
Auckland City Council, which had created discomfort
amongst the outdoor advertisers. And DDB New
Zealand created the campaign in the same context
“Say No to No Billboards” which were developed in
partnership with New Zealand’s Communication
Agencies Association (CAANZ), billboard company
OGGI and other local ad agencies who are concerned
about the potential impact on business. The campaign
illustrated a series of billboards highlighting the ugly
appearance of many of Auckland’s buildings.
This was a creative approach to witness the view in
absence of these billboards and resulted in their favour
and council called
Mobile advertising introduced in New York and New Jersey
Impact Mobile Marketing, a new outdoor media
advertising company offering mobile ad vehicles, has
brought a whole new dimension to NYC Metro
Outdoor Advertising. This new medium generates over
200,000 impressions per day and 4.5 million per month.
Each mobile ad vehicle is brightly coloured to grab
attention of passersby and equipped with four scrolling
banners that display advertising message over 500 times
per day. With strategic high traffic routes, Impact Mobile
Marketing trucks capture a higher level of interest from
audience than the regular stationary billboard.
Advertisers have the option to change their message
often, within 24 hour turnaround time.
Ice-cream and Lamborghini... cool combo, indeed!
Algida, the famous ice-cream brand has made this summer cooler
for its customers with a special offer to gift Lamborghini to a
lucky Magnum consumer. The innovative outdoor campaign has
ice-cream stick mounted as a pole...and it says ‘Ice-cream and
summer go together like lolly sticks and bus shelter
We have a say...
Want to know the success of your advertising campaign... just
count it! Let us see how... a government-sponsored guerilla
advertising campaign was implemented recently in UK to collect
public opinion on government policies. All across London,
billboards were setup and there were two buttons indicating
‘yes’ or ‘no’ to certain issues and on counting the number of
responses one could easily get the pulse of masses. So as we say,
just keep counting... to know the success of ad campaign. Indeed
a nice idea for mass participation.
SGIA spruces up New Orleans with large-format graphics
In a unique community effort, SGIA is coordinating with volunteer
member companies and affiliates to install large-format graphics
in construction areas along a major artery in downtown New
Orleans. The SGIA Canal Street initiative - created to promote
the city’s heritage and enhance its storefront landscapes while
reconstruction is in full force - has already netted support from
nearly 20 entities, which include member printers,
manufacturers, suppliers and installation specialists.
Using images that represent the historical essence of New
Orleans, SGIA will provide graphic files that will be printed by
volunteer member companies and installed over construction
areas on Canal Street - from the Ernest N Morial Convention
Center to the French Quarter.
According to SGIA president/CEO Michael Robertson, “This is
a major undertaking that will not only enhance the building
facades along Canal Street, but also publicise the lucrative and
aesthetic possibilities of large-format digital imaging.”
E.ON lit up Wembley
The word ‘Wembley’ means
grandeur to most of us... but
when it comes to any event at
Wembley Stadium, London,
we visualize larger-than-life
image. The first FA Cup Final,
which was held recently at the
new stadium, witnessed major
outdoor campaign organized by an energy company E.ON. The
campaign included 11 solus panels flanked at the main gate and
stretched across 111 sites around Wembley Park
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