Media Expo Mumbai 2025 set to unleash new creativity & technologies

Scheduled to take place from April 10–12 at Bombay Exhibition Centre (BEC) in Mumbai, the 54th edition of Media Expo promises to be more dynamic than ever. As more brands compete for consumer attention through the power of promotional signage and advertising, advertising agencies are also going the extra mile to offer creative branding solutions for digital and print mediums. Technological advancements in printing technologies, signage and sign systems, retail and out-of-home (OOH) displays, digital signage solutions are gaining popularity, so are in innovations in textile and fabrication technologies as well as consumables and inks– which together form the backbone of enabling outstanding branding solutions across various end-consumer touch points.

Empowering the technological advancements are the government initiatives such as the Smart Cities Mission and infrastructure developments that have led to the creation of new advertising spaces thereby opening up more business opportunities. Modern infrastructure, such as airports, metro stations and shopping malls, underground commuting modes and so on, have increased the availability of prime advertising locations. These are also driving the growth of digital OOH advertising market in India besides changing customer preferences, adoption of digital signage, integration of data analytics and the underlying macro-economic factors. Catering to the diverse needs of the segment, Media Expo Mumbai 2025 will bring together the leading solution providers from advertising, branding and signage, inks and consumables, etc.

Ahead of the upcoming expo, Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holdings Ltd, states, “Relying heavily on technology, the advertising and branding segment is fuelled by innovations in features and processes to enable quality visuals and messaging. While the digital and interactive displays are growing, print mediums continue to dominate the overall advertising landscape largely through billboard ads, transit ads, bus wraps and more. Hence, I am happy to say that the upcoming Media Expo Mumbai 2025 will showcase latest offerings from 150+ leading brands that are shaping the future of advertising, branding and signage – an industry that is cost intensive and creatively competitive.”

The show floor will feature leading solution providers like Apsom Technologies, Britomatics, ColorJet India, EPSON, FUJIFILM, HP, Kaleido Print, Lisco, Konica Minolta, Laxmi Sales, Mehta Hitech, Metamark, MIMAKI India, Monotech Systems, Negi Sign System, Shubh Plastics, True Colors, among others. These brands will showcase new developments across the product categories, and display state-of-the-art technologies and sustainable advancements in the branding, signage and advertising domain. Featuring international advancements, the show will host exhibitors from Korea, Italy, and China creating a wholesome platform.

Spanning across more than 15,000sqm of exhibition space, Media Expo Mumbai 2025 is expected to attract top industry professionals, decision-makers and trade visitors seeking the latest advancements in printing, signage and advertising solutions.

According to Statista, India’s OOH advertising market will reach US$524.80mn in 2025, with traditional OOH advertising leading at US$399.80mn. The per capita ad spending is expected to be US$0.36. This growth is driven by innovative digital platforms and strategic location-based campaigns. Another industry report by Mordor Intelligence highlighted that the Indian OOH and DOOH market is growing at a CAGR of 6.21 percent, moving up to US$676.82 million by 2030.