Good promotional signage can mend bad quarterly results
Sad but true! The recently concluded Q3 earnings season saw the weakest for India Inc since the first quarter of FY21, as per the market report of the domestic broker firm Motilal Oswal. Profits of most of the listed companies in the country have remained subdued in the third quarter. Financial strain and geopolitical uncertainties have had a negative impact on the bottom lines. In this disappointing time of economy, some good promotional signage solutions can definitely play a saviour’s role.
Those companies hit hard by the bad economic situation will continually come out with concrete solutions that can lead them on the road to recovery. Tremendous boosting of sales is what everyone will keep in the back of their mind in such time of economic hardship. They may introduce new products and services to mend the depreciation. Their promotional advertisement budgets may also go up as they need good marketing strategies in this tough time.
When it comes to carrying out good marketing to boost sales through promotional signage solutions during the economic downturn, every company will wisely decide where to allocate their investments. At this juncture, here comes the responsible role of signage solution providers who can tip them what kinds of promotional advertising, which platforms, and what formats would be worthwhile to boost sales during the challenging time.
Promotional signage solutions during such economic downturn will not just be beneficial—it must be crucial. The signage solutions must have added features and parameters like maintaining brand visibility uniquely, reassurance, and cost-effectiveness in tough times, building brand resilience and trust. After all, signage solution providers must provide high-visibility platforms that keep brands top-of-the-mind, maintaining expanded reach without giving budget burden to the advertisers who are currently facing economic challenges.
Though every company needs to boost sales, most of them during this economic downturn are a bit budget-conscious. It’s natural. This is what promotional signage solution providers who come to the rescue of these companies facing the tough time must strategically prepare the products and solutions they offer with full emphasis on value, savings, and cost-effectiveness. Little flexibility can be a big thing during such market situation.
Our Region Exclusive column in this issue has a stimulating story on Jaipur, which is ‘Powered by Jaipur Sales’— a one-stop media and consumable supplier in the city. Over the years, Jaipur has increasingly developed its signage market with companies the city with regular habits of adopting advanced machines and technologies. Despite being quite capable with their current facilities, which are well equipped, most of the signage players in the city are still looking forward to adopting the latest machines and technologies for creating more innovative and trend-setting signage applications and solutions. Ideally, they keep expanding!
Sonal Khurana
sonal@smediagroup.in