UV printing gaining grounds in small cities

Print service providers (PSPs) and sign makers in tier-II and II cities are cognisant about adopting UV printing technology as the next-level innovation to drive new markets and creative applications. Moving ahead of the so-called traditional flex printing, many signage players in small cities across the country are ready to unlock previously impossible graphic effects and infinite creatively using the advancement and flexibility of UV technology.

There are certain domains such as interior décors, in-shop environments, and corporate office spaces which have not yet been relatively untapped by many signage players in small cities for turnkey graphic and display projects. UV printing technology is the ticket for the signage companies to enter into these arenas which are considered ‘prime’ for disruption to break new grounds for success and growth in business. Great versatility and high ROI are guaranteed with UV printing.

Scope of digital UV wide-format printing is enormous as success stories of small but fervent PSPs and sign making companies in small cities who have just invested in UV printer(s) are commonly heard all around. It has been seen that leading UV machine manufacturers and suppliers keep pushing the boundaries of creativity and innovative printing with the technology, empowering the sign makers for greater productivity with UV printing systems.

In addition to delivering innovative graphics with infinite creativity, UV printing technology has become more efficient for its ‘green’ credentials, offering sustainable printing process for unlimited applications which corporate players usually demand. Another main pillar of appeal for the technology is its efficient usage of resources, such as ultra-violet LED technology that brings energy saving, pollution prevention, significant waste reduction, and cost-efficiency in printing process.

According to a global market research report by Verified Market Reports (VMR), size of the world’s UV printing market was valued US$ 1437mn in 2023, which is projected to reach US$ 2013mn by 2030, growing at a CAGR of 4.4 percent during the forecasted period of 2024 to 2031. UV applications are promising in textile printing as well as the home decor, sportswear, to mention some, as this technology offers the flexibility to produce high-quality and tailored designs outputs in these arenas.

When it comes to perceiving what regional signage companies in small cities like Agartala in North-East India say about UV printing technology, our travelling bandwagon has roamed around the capital city of Tripura. What the travelling team has witnessed is that investment in an UV printer, either an entry level or industrial high end model, is a dream of most of the sign makers and PSPs in the city. We wish them fulfil their dreams as the New Year 2025 sets in!

Sonal Khurana
sonal@smediagroup.in