United Colours of Trends in 2024

Colour is perhaps one of the most powerful tools when it comes to creating impactful signage displays and graphic prints because of its influential and communicative nature. From posters to logos to branding…it evokes emotion, persuades our perception, and inspires response. We play with colours to communicate our vision, goal, and emotion. And new trends of colours come up with changes and reformations every year. Let’s look at what colour trends are trending this year.

According to Looka, a world’s leading logo designer, top colour trends of 2024 are broken down with some specific colour palettes and intrinsic ideas, which have been compiled as per data and studies conducted by global colour experts. Top six colours trending most popularly this year are: Golden Hour Optimism, Sade of Blue, Deep Purple & Bright Pink, Grounding Tones, Green Revival, and Dark Academia. Let’s see the whirlwind of perspectives and emotions revolving around these tending colours.

From mustard to butter-cream, many shades of yellow under the Golden Hour Optimism trend have become popular in graphic designs, interior patterns, and branding. Colour experts choose Shades of Blue as their colours of the year 2024. Uses of these shades have been witnessed in pop-ups in interior and graphic designs. It’s quite safe to say 2024 is a big year for ‘blue’. Right from the sea-like calmness of cerulean to the depth of royal navy, these shades of blue reflect a sense of stability and reliability.

Further, luscious tones in the Deep Purple & Bright Pink bring a regal and rich vibe to colour trends this year, which in turn creates an influencing sense of luxury, mystery, and femininity. After all, deep purple is a colour associated with mystery, creativity, and magic. It has quality that feels mystical. Let’s come to Grounding Tones. These colour tones are earthy and neutral, which are popular this year with those searching for calm, comfortable, and grounding experiences. Very similar to ‘blue’ colour trend, it offers a warmer alternative.

Green hues add a vibrant look to designs. Just think of lush forest, moss or neon sprouts in the spring and green leather couches, this year’s trend of Green Revival is linked to the sentiments of hope, health, and nature. With the rising awareness of environmental consciousness in the industry, ‘green’ has organically emerged as a symbolic design choice. The sixth trend, Dark Academia is emerged from the days of Tumblr, gaining popularity this year once again due to its mysterious, dark, and luxurious allure. It’s really sophisticated!

Whatever display graphics and print solutions you are designing and creating, these trending colours will suit every need and sentiment. Indulge into the power of these colours for inspiration. Use these colour trends to stay relevant and competitive with your designs, works, and beyond.

Region Exclusive column in this issue has Vijayawada, a city in south with a vivacious and growing signage market. We have met a mix of sign makers, print service provides, and material suppliers, who are now engaging in mid to high-level jobs, working expansively for customers based in both Andhra Pradesh and Telangana. Most of them are planning to leap into new phase of business with latest machines & technologies.

Sonal Khurana
sonal@smediagroup.in