Innovative campaigns telling stories


The campaign titled ‘This is The Story’, created by Fold7, features special-build outdoor ads focusing on three of the many genres available on Audible—sci-fi, true crime, and fantasy. Audible and Fold7 are two leading providers of spoken word entertainment. They have launched an innovative outdoor campaign demonstrating how storytelling can dramatically transform days of commuters on four major sites across London and Manchester. Each execution leans into its genre with the use of lighting, 3D artwork and FX. The fantasy genre looks as though it’s been attacked by a ferocious dragon, appearing scratched, burnt and still smoldering with the help of LED lighting and smoke emanating from it. The poster reads: ‘This is the story of that motorway drive which turned into a real dragon awoken from its century-long slumber beneath the cursed mountain.’