Be prepared for physical drupa 2024 after eight years

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Sonal Khurana
Sonal Khurana

We all know that there is full of excitement whenever drupa comes up. But the excitement this year is more, rather than the usual. The reason is we all missed the physical edition of the world’s largest trade fair for the printing and allied machineries for long eight years as the physical 2020 edition had to be postponed due to the COVID-19 pandemic. Now, the entire industry is gearing up to grab this long-awaited opportunity comes up after a long break.

It’s pretty sure that the drupa 2024 will unleash whole new products, technologies, trends and many more revolving around all printing, packaging and all allied sectors. It has been observed that companies all across the world have been registering for the mega show in full optimism, looking ahead to grabbing all new technologies and trends which every edition of the show would unfold. After all, this 2024 edition is an unmatched opportunity for businesses to boost and recover the losses caused by the pandemic.

Most of the renowned global players and newcomers across the entire print and packaging value chain are now fully geared up to take part in the mega show, with full of zeal and excitement, to unwrap the latest products, technologies and many turnkey solutions. Big players from a total of 32 countries have already on board. The global meeting point for printing industry this year will surely shed spotlights on mega trends revolving around sustainability and digitalisation as well as their influences on processes, products and sustainable business models.

Another great optimism revolving around this physical drupa 2024 is current registration levels, exhibitor feedbacks on impressive stand concepts, scheduled product launches and live demos of newly unwrapped ultramodern machines and equipment from all sectors, including the signage and graphic arts. In fact, this mega event will wake up the industry all over again providing its pivotal relevance with latest trends and technologies for all print applications and business verticals. So, be prepared for drupa 2024!

In addition to excitement of drupa 2024, here’s yet another thrill about the overall growth and expansion towards local manufacturing fronts in India. In a sense, ‘Make in India’ is no longer just a slogan or a phrase but a practice now turning into a reality. We witness manufacturing gaining new grounds in the India signage and graphic arts industry. Latest instance in this is the opening of Caldron’s ink manufacturing plant in Greater Noida, in collaboration with the global ink major Chenbang.

We have Lucknow in our Region Exclusive column this issue. This city of nawabs is indeed a city of signage nawabs too. When our travelling team interacted with a host of good old signage players along with some start-ups, we come to know they are much into unconventional ways of sign making and in business of high-end printing materials. We see vibrancy and future growth in them!

Sonal Khurana
sonal@smediagroup.in