Puma’s DOOH campaign becomes mainstream

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Over the past year, brands are using Augmented Reality (AR) technology to turn digital screens into interactive ads that create meaningful moments and go viral, such as Puma’s DOOH campaign for the launch of their sneakers designed in collaboration with NBA Rookie of the Year LaMelo Ball. Marketers have found that these campaigns can outperform other means in driving consumer buzz and engagement. Looking ahead, we can expect that brands will skip the testing process to implement innovative technology-led OOH campaigns on a larger scale, stand out, drive amplification, and bring their brand message to life in the real world.