Maybelline launches world’s biggest 3D OOH campaign


Cosmetics brand Maybelline’s 3D OOH has hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen. The campaign for New York Falsies Surreal Extension Mascara ran 3D creative on 280 screens in towns and cities around the UK, making it the largest 3D outdoor campaign in any market.WPP’s specialist outdoor agency Kinetic, sister media agency EssenceMediacomX, and digital specialist worked on the campaign which began on April 17 and ran until May 7.

JCDecaux, Clear Channel, Ocean Outdoor, and Open Media were the outdoor media involved.