Bhubaneshwar’s AR Enterprises to install HP Latex 2700


AR Enterprises, one of the popular signage players in Bhubaneswar, has sealed the deal to install a new HP Latex 2700 printer. The adoption of the highly advanced HP Latex system will boost the company’s capabilities to produce new textured and premium graphic applications. Gaurav Jain, Director, AR Enterprises, said their investment in the advanced HP Latex 2700 printer is a new milestone to scale up their productivity and innovations in graphic prints to another level.

He continued, “We have chosen the HP Latex 2700 roll-to-roll to tackle high-volume of prints with wider colour gamut, ensuring unmatched high-quality printing.” This HP Latex system is designed for taking up a broad range of media as it can produce saturated banners at 958 sqft/hr using PVC-free banner materials. With this system, AR Enterprises has to placate their customers with high-quality print outputs. The company executes turnkey promotional projects for corporate players like Tata, Somani Group, Government of Odisha, etc.

Vitesh Sharma, Country Head – India, Bangladesh, Sri Lanka for Signage & Textile Printing Business, HP India, said the deal for the new HP Latex 2700 roll-to-roll to be installed soon at AR Enterprises was sealed during the recent Media Expo 2023 in Mumbai. AR Enterprises extensively serves across East India with its widely popular sister concern Plastic House in Cuttack.