Insight acquires Trisita’s HP Latex business to strengthen presence in Eastern India

Insight Print Communications announces its acquisition of Trisita Marketing’s sign and display division which engages in the sale and support of HP Latex printing solutions in Eastern India. The two companies are two leading channel partners of HP for the entire range of HP Latex printers. While Insight has a strong presence in North, South and West India, Trisita handles East India in an exclusive manner. After the acquisition of Trisita Marketing, Insight Print Communications has set up its strong base of operations in Kolkata for covering the entire Eastern region of India. Ajay Aggarwal, MD & CEO, Insight Print Communications Pvt Ltd, says, “With this acquisition, we strengthen our operations and customer base in East India.” He adds that Insight is on a high growth trajectory since the pandemic and they have plans to grow both organically as well as through in-organic means.