M&M candy store in Berlin gets captivating makeover

Andor & Fitch, a global brand transformation company, had the latest endeavor taking their Columbus, Ohio-based team to Berlin for branding an M&M candy store in the capital city of Germany. Andor & Fitch needed to prove that they understood the ethos of the community. So, the signage player designed experiences that bring the local culture to life through the colourful lens of the brand. The 32,292 sq ft space is far from any other average candy shops around. Each level has options for customers who want to peruse the store’s merchandise offerings.