Media Expo Mumbai 2022 to unleash new trends & technological capabilities in indoor & OOH advertising

Entering its 48th edition, Media Expo is gearing up to unite advertising and creative professionals, including manufacturers, advertising agencies, interior designers, architects and other players to witness the evolution of advertising in India. Brihanmumbai Municipal Corporation (BMC) in Mumbai has recently announced its move to make it mandatory for shops in the city to use shop-front signage boards written in regional language. It has set to create an influx of business opportunities for signage companies. Media Expo Mumbai 2022 will unpack new cost-effective retail signage solutions and fresh innovations.

One of India’s most renowned creative leaders and ad guru KV Sridhar, a.k.a. Pops will be part of the inauguration panel of Media Expo Mumbai 2022, along with chief dignitaries from FAMO and Maharashtra Mundran Parishad (MMP). FAMO is an apex body that brings together all media owner organisations in the Airport Out-Of-Home (AOOH) space in India.

Entailing over 100 brands

Media Expo Mumbai 2022 will entail the presence of more than 100 leading brands, including Colorjet India, Cosign India, CubeLED, Canopus Imaging Systems, D-Kit Media, EPSON India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK, Mimaki India, Mysign, Newtech Video Systems, Orafol India, Rextone Industries, Unique Ads Media, among others.

“Digitising OOH spaces have opened up a massive opportunity – both for signage manufacturers, advertisers and media owners. Especially with things now back to normal and rising footfalls in airports, metros, malls, and other key engagement areas, the digital signage segment can move up to become a more dominant force in advertising, alongside the traditional OOH,” says Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd. He adds that through Media Expo Mumbai 2022, Messe Frankfurt India will continue to support the indoor and outdoor advertising segment by introducing various technologies into the spectrum.

Strong support from FAMO

Airport-Out-Of-Home (AOOH) is a new chapter in the world of advertising, which consists of any visual advertising media found around airports, inside airports and in-flight. According to recent studies, almost 20 million passengers travel through the Mumbai airport. Among the commuters, 60 percent notice OOH advertisements placed around and within the airport, thus making it a highly-effective engagement spot for brands to market their products and services.

To inform the advertising fraternity about the growing AOOH sector in India and explore new digital signage technologies to integrate into their AOOH eco-system, FAMO has extended its support to Media Expo Mumbai 2022. SK Chaudhary, President, FAMO, informs, “FAMO’s endeavour to build industry-wide awareness of the airport media’s competitiveness and its diverse offerings will be greatly aided by Media Expo’s business platform that unites advertising professionals and signage manufacturers from all over India. We hope that this partnership will bring AOOH into greater limelight and benefit media owners through various signage advertising tools exhibited at the fair.”

Whitepaper on India’s growing digital signage industry

An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ will also be unveiled by 6W Research during the expo, presenting a forward-looking analysis of India’s growing digital signage advertising segment and sectors that will drive growth. Rajjat Kharbanda, Research Director, 6W Research, says, “India’s digital signage market is in the growing stage of industry life cycle as there is a robust demand for organised retail sector attributed to surging urbanisation and rising household incomes.

Rajjat continues, “The organised retail sector in India is expected to attain 82 million sq ft by 2023. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India. It is expected to reach USS 30.6 billion by 2023 from US$ 23.7 billion in 2021 with rising cinema halls in various parts of Indian cities and adoption of digital technology.” To meet the cumulative demands, digital signage brands like Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, Super Us and Vishwanjali Technology will be exhibiting their latest products, technologies and innovations.

With preparations underway, Media Expo Mumbai 2022 is set out to become a productive and insightful business event for the indoor and OOH advertising sector.