Creating PVC-free print advertising solutions


Greenpeace was the first major organisation to highlight PVC’s negative impact on environment. PVC is often dubbed as ‘poison plastic’. In fact, this negative term came from Greenpeace’s first publication on the environmental impacts of PVC titled What’s Wrong with PVC? in 1997. What actually is wrong with PVC? PVC is one of the largest sources of dioxin—a chemical that is harmful to living organisms. PVC is made of oil extracts and chlorine, often disposed of in landfills. When the additives of PVC get leached out of the landfill they enter the environment through soil or groundwater.

It is being said companies all over the world are now looking for a viable alternative as they prepare for a future ban on PVC-based printable substrates. In this respect, CARELIT is an initiative by Taneja Technocom under the brand name WYTE, primarily focusing on CARE for EARTH by creating recyclable, bio-degradable & PVC-free printable substrates for outdoor & indoor advertising industry. In response to the demand for environmentally responsible solutions, CARELIT has added a series of ‘green’ media to its extensive range of products comprising frontlit & backlit fabrics, vinyl & lamination films, banners and translite, which offer bio-degradability or recyclability with no trade off in terms of image quality and compatible with UV, Latex and eco-solvent printers for a wide range of applications.

BIO-CARELIT is 100 percent cotton bio-degradable, plastic-free printable fabric which decomposes within 4-8 months. CARELIT-RE is recyclable polyester fabric made from recycled materials (pet and polyester fabrics). Unlike PVC, on incineration, Recyclable VINYL will not release dioxin, thereby allowing for non-hazardous disposal. Recyclable LAMINATION film is highly eco-friendly recyclable CPP lamination film which releases no solvent; it has water-based glue, pet liner instead of paper liner.