S Media Solutions adopts HP Latex 3200 for sustainability and efficiency

Insight Print Communication, an authorised HP distributor in India which offers most sustainable solutions in the market, has installed the mid-volume HP Latex 3200 at S Media Solution in Chennai. HP Latex 3200 is 3.2 m roll-to-roll machine with 7 ink cartridges (cyan, magenta, light cyan, light magenta, yellow, black and optimizer).


HP Latex 3200 is competent to deliver print on wide variety of media, offering versatility to the customers. The HP latex inks along with optimiser that instantly fix pigments on the surface of prints have qualified certifications that meet some of the world’s most rigorous and comprehensive standards. They are the only large format inks to get ECOLOGO certifications and emit no VOCs.

With a resolution of 1200 dpi giving high image quality with high speed, HP Latex 3200 features various printing modes offering speeds ranging from 27sq m/hr for high saturation backlit to 180sq m/hr for billboards. This Latex printer is designed to handle production peaks, with horsepower for dedicated application production with five-liter bulk ink system.

Saravanan of S Media Solution said, “For PSPs, investing in cleaner, greener technology can help win new business while transitioning to the new normal. HP Latex printers and water-based HP Latex inks have transformed our offerings, both in terms of what we can offer to our customers and our workspaces.” He adds, “We did detailed study of various options in the market and found HP Latex 3200 with most competitive advantages. Our relationship with Insight and their service support gave us more confidence to go ahead with our decision.”

HP Latex 3200 can also print two rolls at a time with double side blockout and double side backlit options. Optional ink collector kit enables PSPs to print on porous media such as textile and mesh. Automatic maintenance makes life easy and saves time and money as no daily need in printhead maintenance. HP Dynamic Swath Alignment OMAS technology suppressed banding; giving smooth transition and sharp image quality. It reduces media wastage with HP Latex media saver up to 1 linear meter.

Giving versatility to PSPs to produce a range of diverse application, HP Print Beat, Printer Status Beacon and HP Latex Mobile of HP Latex 3200 allow users to track the printing record off the site. Ajay Aggarwal, MD & CEO of Insight Print Communication, emphasizes that HP Latex 3200 gives high quality latex printing at higher speed width up to 3.2 m. In this, George Kannamala Mathew, Director, Insight Print Communication conclusively said that all the brands are gradually moving to sustainable solutions and latex as the greenest platform helps PSPs meet the demand by corporate customers.