ISA International Sign Expo 2021 to go virtual


ISA Board of Directors meets periodically to discuss and receive updates from ISA Staff on key programmes and services. In a recent board meeting, the directors decided upon an update on ISA International Sign Expo 2021. A statement release from the Board of Directors for the International Sign Association stated that the ongoing developments with the COVID-19 and the related effects of it, while the opening of the event is not for a few months, they made decisions about whether ISA can host an in-person event. Given the current state of the pandemic, the board believed that the only solution will be for ISA Sign Expo 2021 to become a fully virtual event taking place over the same dates, April 7-9, 2021. Over the last year, ISA has developed a number of extremely well-received virtual experiences, including The Wrap Experience, The Link…Install and The Link…Soft Signage.