Durst develops ‘smart shop’ to help print shops improve business


In response to consumers expecting a high level of convenience, durst has introduced ‘Durst Smart Shop’ helping print shops automate and digitalize their shops, giving their customers the convenience they want, with advanced tools and durst support. The platform allows customers access to the products on showcase at the shops, right form their browser, 24×7, with new customer orders processed automatically. It addresses specific target groups, directly allowing durst’s integrated online marketing analysis and monitoring tools support the print shops. It’s built on the existing customer relationships and gained new ones. Moreover, Durst Smart Shop in combination with the Durst Smart Editor provides with a comprehensive premium solution for customisable print products, giving customers the opportunity to construct a wide variety of products directly in their browser and view them in real time.