Samsung Art of Innovation 2.0 windows interact with passersby


Samsung Galaxy S10 | S10 + is one of the most powerful and innovative phones on the market. Samsung wanted to showcase some of its impressive features in never-before-seen ways. The Art of Innovation 2.0 in Germany was the second set of windows commissioned for KaDeWe. To do more than create innovative, eye-catching installations, the attempt of the campaign was to push the boundaries of what was possible within the windows and find new ways to let passersby interact with and affect what was inside.

Every window translates the features of the phone so people understood how components like superior connectivity, enhanced intelligence and a powerful camera could improve their lives. The highlights included fun interactive games, a multi-angle photo booth and a miniature infinity room. Produced by Unit9, the main architect behind this landmark outdoor campaign was the ad agency Cheil.