Discover eye-grabbing POS solutions, experience next-gen ad & branding solutions at Media Expo Mumbai 2020
Debut edition of MEA 2020 to recognise innovative and sustainable initiatives involved in modern campaigns
Backed by a successful legacy of over two decades, Media Expo is undoubtedly the most trusted business platform that brings together leading global brands and creative professionals to converge and discover path-breaking future technologies. The 46th edition of the expo, organising from February 20–21, 2020 in Hall 4 at Bombay Exhibition Center (BEC), Goregaon (E) in Mumbai, is set to showcase eye-grabbing POS solutions and next-gen ad and branding solutions.
It is a proven fact that effective signage can add an upswing in overall sales by over 30 percent. Many recent consumer researches have revealed the contribution of effective in-store branding. More than 60 percent of buying decisions are made at POS. The visual impact of great indoor displays can create great brand impressions. On this front, Media Expo Mumbai 2020 is set to present latest innovations in indoor branding. Discover innovative indoor branding ideas and unleash the power of a great visual impact with indoor branding solutions at the expo. The expo will offer visitors the chance to experience next-gen ad and branding solutions.
Products to be displayed at the 46th edition of the expo include innovative in-store graphic solutions, indoor display materials, POP fabrication machines & materials, sublimation & printing for promotional materials & merchandise, non-lit signage, digital & 3D signage, kiosks, LED displays, backlit displays, revolving boxes, slimlites, way-finding signs and more.
The expo is a perfect platform to network with global industry players, forge new alliances and witness biggest showcase of trend-setting products across diversified segments and new launches of innovative solutions. It is witnessing phenomenal growth in the number of visitors each year. In its 44th edition in Mumbai last year, the expo had 11 percent growth in exhibitors and 25 percent growth in visitor footfalls.
Media Expo Excellence Awards (MEA) 2020
The first edition of Media Expo Excellence Awards (MEA) will be conducted on February 20 as part of the expo to recognise and award the creative genius of agencies and vendors from the indoor and outdoor advertising and signage segments, in recognition of their successful and unique campaigns. Marketing campaigns involving ‘green’ and innovative agendas will receive the awards. A fair and transparent evaluation process has been set in place, officially tabulated by Ernst and Young (E&Y) and judged by eminent members from the industry. The winners will be awarded in presence of the who’s who of the industry.
After much anticipation, Media Expo reveals its top-of-the-league jury panel for the MEA 2020 Awards – KS Chakravarthy (Chax), KV Sridhar (Pops), Ritesh Ghosal and Rahul Puri. KS Chakravarthy, popularly known as Chax in the advertising fraternity, is a globally renowned creative leader with very successful stints as the Chief Creative Officer of Leo Burnett, Rediffusion Y&R and FCB Ulka. Chax currently serves as the Co-founder and Chief Creative Officer at Tidal7. KV Sridhar aka Pops, is a widely celebrated ad guru and a creative leader with tons of accomplishments under his belt. Pops has brilliantly served SapientNitro, Leo Burnett and Lowe Lintas, as their Chief Creative Officer, and now serves the role at his self-founded marketing and advertising agency, HyperCollective. Ritesh Ghosal, the Chief of Marketing at Croma- Infiniti Retail Ltd, has spent more than 10 years in leadership roles across MNCs and Indian conglomerates in the areas of brand management, advertising, consumer insight and general management. Rahul Puri, the CEO & Chief Editor of Agency Reporter, who is also known for co-founding the influencer marketing platform, Buzzoka and Social Gabbar, a comprehensive B2C platform for content creators.
MEA 2020 will recognise and felicitate brands, agencies, and vendors who are behind-the-scenes contributors of genius OOH campaigns. The winning entries will be awarded before the who’s who of the industry. Apart from awarding innovative and creative initiatives, the upcoming award show will also honour sustainability in ad campaigns by awarding those that have incorporated products or materials that reduced or completely eliminated the negative impact on environment.
More than 170 exhibitors
Media Expo Mumbai 2020 will host more than 170 exhibitors and attract a myriad of trade visitors from across the sector. The expo will stimulate invaluable engagements between exhibitors and visitors by providing tremendous insight into the untapped potential and opportunities in the signage and advertising sector.