Earlier, not so long ago, in the signage industry, UV printing used to be confined to very limited applications revolving around in-shop or corporate office interior graphics and such arenas. It is now going to be a story and memory of a bygone era, because UV printing technology has now become mainstream with new machines engineered to UV-print outdoor billboards have arrived in the market. This is yet another landmark development in the signage industry today.
Unlike the other advanced printing technologies which have been ruling in signage printing, UV technology has its own dexterity that others not at all could complete. Speed and print quality to produce unique textures in signage graphics, either for indoor or outdoor display, are what UV technology is making wave in the industry today. Plus, yet another big added advantage of UV-printed graphic is its durability. If you look at UV-printed outdoor signage graphics now gaining grounds in the market are more durable than those printed using other conventional technologies.
Colours remain exceptionally sharp and vibrant even in outdoor signage graphics when printed on UV printers. Multi-layer printing capability of the UV large-format printing machines steadily introducing in the market is what sign makers enjoy as a new prowess to create innovative solutions which they have never ever experienced. Adding varnish and other effects to signage is another technological advantage which UV technology offers to signage printers. It’s a new exception.
Other than the usual OEMs offering UV large-format printers in different configurations, renowned global digital embellishment majors like Scodix have penetrated into the signage domain with the introduction of machines made for applying tactile textures, foil, and spot gloss directly onto outdoor signage, POP displays, and many rigid substrates without the traditional methods like metal dies or screen printing. This is truly a revolutionary shift in the signage industry with which signage companies get to move ahead for the next level of business.
At the upcoming Media Expo New Delhi 2026 at Bharat Mandapam in New Delhi, a host of exhibitors is set to introduce some game-changing UV printers, either roll-to-roll or hybrid models, for printing signage graphics for both indoor and outdoor applications. This expo will be the right place for getting a glimpse of how UV printing has entered into the world of printing signage of all types. Some exhibitors have scheduled to demonstrate their latest range of UV printers made for outdoor signage graphics. Be there at the expo and experience the new excitement of printing outdoor signage graphics on UV printers.
Well, let’s come to our Region Exclusive story which we carry regularly in every issue. In this issue, our travelling wagon reached to two vibrant towns in Manipur—Thoubal and Kakching. The interesting fact about the select signage people whom we interacted around the two towns is that they showed extra enthusiasm about UV printing technology and its prospects. They are set to embrace the technology for newer applications to rope in new customers in the near future. We wish them best of luck to take part in UV revolution in the signage market.
Sonal Khurana
sonal@smediagroup.in
