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Enter Ever Growing Indian Signage Industry
Indian Signage Industry
Signage sector in India is vibrant and growing. The sector is witnessing rapid emergence of new machines and technologies that help sign shops and print service providers (PSPs) produce innovative signage solutions. Advanced machines, printing technologies and materials in the sector have replaced the old and traditional way of sign making.
LED-based signs as well as digital display systems are gaining new momentum of growth in the Indian signage market. According to a market research report, digital signage in India is expected to grow at 18.60 percent CAGR, which means $906.65 million by the end of 2022, growing from $328.79 million in 2016. Increasing use of digital signage as promotional signs makes marketing more effective and appealing than traditional methods, which also contributes to boosting the government’s Digital India initiative. The sector is surging with other forms of signage such as soft signage (textile), router-cut signs, lager-engraved display items and others.
Signage industry has been growing at phenomenal rate in India which is why Sign and Graphics a bimonthly journal was conceived in early 2001. In a very short span of time, Sign & Graphics has become a leading journal in the signage arena and is widely acknowledged by its readers as essential reading to keep them up-to-date in this ever changing scene.