Home Case Study
Ozeca brings new charm of brand
identities in in-store environments

Clients: Adidas, The Collective, Hackett London, Ted Baker, Ralph Lauren, Emporio Armani, Giorgio Armani, Coach, Luxe Bridge, Adidas, Khanna Jewellers, ABFRL, BHPC and more
Works: Visual Merchandising, Window Displays, Complete Store Fitouts & Fabrication, Art Installations and Technology Innovations
Locations: Delhi and Mumbai

Ozeca is a provider of one-stop solutions for in-store and visual merchandising needs. This New Delhi-based firm has recently executed a handful of in-store projects for some of the leading retail brands in Delhi and Mumbai. Adidas, Khanna Jewellers, Aditya Birla Fashion and Retail Ltd (ABFRL), and Genesis are the retail biggies whose outlets have been transformed into new charm, in which Ozeca played a vital role.

Trefoil logo at Mumbai store

As brand identity is increasingly important, Ozeca’s attempt is to deliver works that pull attention of consumers who eventually wish to associate themselves with the brands. Innovations in in-store display/graphic works distinguish brands themselves from competitors. It’s not merely an opportunity, but a necessity, because retailers are no longer just product suppliers. They become lifestyle partners with which consumers build relationship.


For brick-and-mortar stores, innovative in-store graphic environments go beyond just having a brand identity as the ‘identity’ has to bring a shopping experience. This is how Ozeca helped in transforming Adidas stores at New Delhi and Mumbai. Mehrauli launch: When Adidas unveiled NMD shoes at New Delhi, Ozeca was assigned to fabricate the launch venue in Mehrauli. The core structure of the launch venue was made of scaffolding pipes that were painted. The customised photo enlarger was made of painted metal. The top of the table was made of MDF with laminate. Glass trays were filled with water with TV being installed below. The acrylics used in the project were UV printed and colour of the light was chosen to be ‘red’. Ink bottles were used in the NMD Branding.

Khan Market outlet: Ozeca executed yet another landmark job in an Adidas outlet in New Delhi, which is located in the classy and posh Khan Market. The task was creation of a retail wall fixture inside the outlet. The fixture was made of wooden base with cement finish paint on which display boxes containing the Adidas shoes were fixed. The boxes were made of glass neatly framed with brass panels and lighted using backlit illumination.

Mumbai store: A big challenging task of Ozeca in the string of Adidas projects was the creation of Trefoil logo at the Linking Road store in Mumbai. The stunning MDF structure was painted blue and decorated with selfie sticks, CDs, shoes, watches, goggles, measuring tapes, cameras, calculators, cassettes, headphones, speakers and batteries. After all, automotive paint was used to produce the hues of different elements in the creation.

Khanna Jewellers

Bringing a brand identity to life in an exhibition setup begins with the knowing of what visitors want and how their buying experience can foster that. Exhibitors have to think of the big picture and how all facets of their brand work together. This is how Khanna Jewellers at Taj Hotel and Hyatt in New Delhi visualised for Vogue Show in which Ozeca involved in execution of inspiring exhibition setups.

Vogue Show at Hyatt, New Delhi

While creating the exhibition setups, Ozeca chose blue collar vinyl that was printed on HP Latex printing machine. The projects comprised 15 standalone vitrines fabricated with MDF structure with PU paint finish. Glass shelves were fitted with LEDs. The top panel was pasted with LED lights being embedded inside. The company ‘logo’ was made of laser-cut polished brass.


Bindals Store in Kamla Nagar in Delhi
Till date, Ozeca is known for executing some of the landmark shop-in-shop or store-within-a-store projects. The one for ABFRL (Aditya Birla Fashion and Retail Ltd) at Bindals Store in Kamla Nagar in Delhi deserves a mention. The beauty of a store-within-a-store is that both the consumer brand and retailer (typically big box retailers) are benefitting from creating these symbiotic arrangements. At the ABFRL shop-inshop project, Ozeca implemented the model in a way that consumers would specifically head to the brands.

The brands shown at the Bindals Store of ABFRL are Allen Solly, Van Heusen and Louis Philippe. The overall structure was composed of painted MDF/wooden walls. The logos of the respective brands were made cutting out of acrylic and brass. The shelves were carved out of wood with channels and brackets. The gondolas were made mixing metal and wooden fixtures.

Belgian Fries

Belgian Fries at Pacific Mall in Subhash Nagar in New Delhi
Nowadays food kiosks tend to vary little from default box-like designs. Ozeca’s fabrication of Belgian Fries at Pacific Mall in Subhash Nagar in New Delhi went into this way. The popular food kiosk was fabricated with sleekly painted wood planks.

The brand logo was illuminated using best-in-class backlit LEDs. The bottom level was skirted with Corian fitted on the top. Metal pipe structure was painted black for giving contrast to the hanging menu board and signage, with sleek lamination inside.


Since its inception in the year 2013, Ozeca has been foremost in manufacturing, exporting, trading and supplying an assorted collection of superior quality visual merchandising props, retail store fixtures, sign systems, floor standing units, shop-in-shop units, 3D life size replicas and other branding products. The firm boasts a well-equipped production facility that makes them competent to fulfill every bit of requirement of their customers in predetermined manner. The team Ozeca, under the aegis of Saurabh Mehdiratta & Pradeep Tanwar, consists of a host of well-experienced art & design professionals, skilled engineers and proficient quality analysts. After all, the team keeps updating with the latest trends and technologies from time to time in their attempt to meet the need of their customers to the utmost level. To know more about Ozeca, visit: www.