Ozeca is a provider of one-stop solutions for in-store and visual merchandising needs.
This New Delhi-based firm has recently executed a handful of in-store projects for
some of the leading retail brands in Delhi and Mumbai. Adidas, Khanna Jewellers,
Aditya Birla Fashion and Retail Ltd (ABFRL), and Genesis are the retail biggies whose
outlets have been transformed into new charm, in which Ozeca played a vital role.
Trefoil logo at Mumbai store
As brand identity is increasingly important, Ozeca’s attempt
is to deliver works that pull attention of consumers who
eventually wish to associate themselves with the brands.
Innovations in in-store display/graphic works distinguish
brands themselves from competitors. It’s not merely an
opportunity, but a necessity, because retailers are no longer
just product suppliers. They become lifestyle partners with
which consumers build relationship.
For brick-and-mortar stores, innovative in-store graphic environments go beyond
just having a brand identity as the ‘identity’ has to bring a shopping experience.
This is how Ozeca helped in transforming Adidas stores at New Delhi and Mumbai.
Mehrauli launch: When Adidas unveiled NMD shoes at New Delhi, Ozeca was
assigned to fabricate the launch venue in Mehrauli. The core structure of the launch
venue was made of scaffolding pipes that were painted. The customised photo
enlarger was made of painted metal. The top of the table was made of MDF with
laminate. Glass trays were filled with water with TV being installed below. The acrylics
used in the project were UV printed and colour of the light was chosen to be ‘red’. Ink
bottles were used in the NMD Branding.
Khan Market outlet: Ozeca executed yet another landmark job in an Adidas outlet
in New Delhi, which is located in the classy and posh Khan Market. The task was
creation of a retail wall fixture inside the outlet. The fixture was made of wooden base
with cement finish paint on which display boxes containing the Adidas shoes were
fixed. The boxes were made of glass neatly framed with brass panels and lighted
using backlit illumination.
Mumbai store: A big challenging task of Ozeca in the string of Adidas projects
was the creation of Trefoil logo at the Linking Road store in Mumbai. The stunning
MDF structure was painted blue and decorated with selfie sticks, CDs, shoes,
watches, goggles, measuring tapes, cameras, calculators, cassettes, headphones,
speakers and batteries. After all, automotive paint was used to produce the hues
of different elements in the creation.
Bringing a brand identity to life in an
exhibition setup begins with the knowing
of what visitors want and how their buying
experience can foster that. Exhibitors have
to think of the big picture and how all facets
of their brand work together. This is how
Khanna Jewellers at Taj Hotel and Hyatt
in New Delhi visualised for Vogue Show
in which Ozeca involved in execution of
inspiring exhibition setups.
Vogue Show at Hyatt, New Delhi
While creating the exhibition setups, Ozeca
chose blue collar vinyl that was printed on
HP Latex printing machine. The projects
comprised 15 standalone vitrines fabricated
with MDF structure with PU paint finish.
Glass shelves were fitted with LEDs. The
top panel was pasted with LED lights being
embedded inside. The company ‘logo’ was
made of laser-cut polished brass.
Bindals Store in Kamla Nagar in Delhi
Till date, Ozeca is known for executing some of the landmark
shop-in-shop or store-within-a-store projects. The one for
ABFRL (Aditya Birla Fashion and Retail Ltd) at Bindals Store
in Kamla Nagar in Delhi deserves a mention. The beauty of
a store-within-a-store is that both the consumer brand and
retailer (typically big box retailers) are benefitting from creating
the ABFRL shop-inshop
model in a way that
specifically head to the
The brands shown at
the Bindals Store of ABFRL are Allen Solly, Van Heusen and
Louis Philippe. The overall structure was composed of painted
MDF/wooden walls. The logos of the respective brands were
made cutting out of acrylic and brass. The shelves were carved
out of wood with channels and brackets. The gondolas were
made mixing metal and wooden fixtures.
Belgian Fries at Pacific Mall in Subhash Nagar in New Delhi
Nowadays food kiosks tend to vary little from default box-like
designs. Ozeca’s fabrication of Belgian Fries at Pacific Mall in
Subhash Nagar in New Delhi went into this way. The popular
food kiosk was fabricated with sleekly painted wood planks.
The brand logo was illuminated using best-in-class backlit
LEDs. The bottom level was skirted with Corian fitted on the
top. Metal pipe structure was painted black for giving contrast
to the hanging menu board and signage, with sleek
Since its inception in the year 2013, Ozeca has been foremost in manufacturing, exporting,
trading and supplying an assorted collection of superior quality visual merchandising props,
retail store fixtures, sign systems, floor standing units, shop-in-shop units, 3D life size replicas
and other branding products. The firm boasts a well-equipped production facility that makes
them competent to fulfill every bit of requirement of their customers in predetermined manner. The team Ozeca, under the
aegis of Saurabh Mehdiratta & Pradeep Tanwar, consists of a host of well-experienced art & design professionals, skilled
engineers and proficient quality analysts. After all, the team keeps updating with the latest trends and technologies from
time to time in their attempt to meet the need of their customers to the utmost level. To know more about Ozeca, visit: www.