The name OBIE is derived from the ancient Egyptian obelisk meaning ‘a tall stone structure used to publicise laws and treaties’. Many historians consider the obelisk that was existed thousands of years ago as the first true form of advertising. Each year, OAAA organises OBIE Awards judged by a panel of seven judges who are top executives at advertising agencies and OOH media companies. The winners are honoured with Gold OBIE, Silver OBIE and OBIE Silver accolades.

This year, OBIE Awards reflect the growing and evolving OOH sector, as the winners prove that OOH displays nowadays don’t have to be limited to static billboards because it signifies the intersection of digital print and digital world. OOH must be beautiful, contain fun and tell something consumers need to know—these are what this year’s awardees convey with their OOH campaigns produced in both static and digital formats.

THE WINNERS
Contextual OOH
Gold OBIE
2017 San Diego Taco Fest
Creative Agency: Outfront Studios
Advertiser: San Diego Taco Fest
Silver OBIE
Adam Ruins the Real World
Creative Agency: Work In Progress Boulder, CO
Advertiser: truT
United Dynamic Taxi Top
Creative Agency: Kinetic Worldwide
Advertiser: United Air
Bronze OBIE
Eclipse Live Feed
Creative Agency: Adams+Fairway
Advertiser: Adams+Fairway
Visible Distance / Second Sight
Creative Agency: Unknown
Advertiser: Unknown
Miller Lite NFL Alliance Support
Creative Agency: Kinetic Worldwide
Advertiser: MillerCoors
Weed Week: Coachella Aerial Banner
Creative Agency: Viceland
Advertiser: Vice

Costume Installations
Gold OBIE
Rolling Away the Tarp
Creative Agency: Milwaukee Brewers Baseball Club
Advertiser: Milwaukee Brewers Baseball Club
Silver OBIE
Irma Gives Back
Creative Agency: 22 squared
Advertiser: Lamar Advertising
Coco Glow Bulletin
Creative Agency: Walt Disney Studios Creative Print Marketing
Advertiser: Walt Disney Studios Pictures
Bronze OBIE
320 Movement
Creative Agency: Amélie Company
Advertiser: Colorado Department of Transportation
Remission Bell
Creative Agency: J. Walter Thompson
Advertiser: St. Louis Children’s Hospital

Engagement
Gold OBIE
Weed Week: Storefronts
Creative Agency: Viceland
Advertiser: Viceland
Silver OBIE
Solver Delta Dating Wall
Creative Agency: Wieden + Kennedy New York
Advertiser: Delta
Bronze OBIE
Take a Moment
Creative Agency: Adams+Fairway
Advertiser: Adams+Fairway
Transformers: The Last Knight – VRT Autobot and Decepticon
Creative Agency: BLT Communications
Advertiser: Transformers: The Last Knigh

Experiential
Gold OBIE
The Neibolt House Experience
Creative Agencies: Grandesign, Outdoor Media Group, and Warner
Bros Pictures
Advertiser: Warner Bros Pictures
Silver OBIE
This Is Us “Share Your Moment”
Creative Agency: Kinetic Worldwide
Advertiser: NBC
Infinity Screen
Creative Agency: Starcom
Advertiser: Samsung
Fall Colors
Creative Agency: Laughlin Constable
Advertiser: Wisconsin Department of Tourism

International
Gold OBIE
2018 Goals
Creative Agency: Spotify In-House
Advertiser: Spotify
Silver OBIE
“A Curious Place”
Creative Agency: Olson
Advertiser: Travel Belize