Incarnation of BUZZ IMC into different avatars as per the rhythms of time and trend surging across the Indian printing industry is indeed a striking story to share. This signage major sprouted from a background of second generation offset printing is headquartered in Chandigarh with a branch office in Noida, covering entire north India in an exclusive manner. SAMEER BINDRA, CEO and founder of BUZZ IMC reveals the company’s transformation into a full service marketing communication firm where signage occupies the main activities carrying out at their facility equipped with the latest Hewlett Packard (HP) printers.
Ever since the day BUZZ IMC switched to the world of printing in 1996, major corporate companies and MNCs based in north India have been the clients buzzing around the doorstep of the company through years. As long as the revolution in the printing industry is concerned, BUZZ IMC keeps on updating its infrastructure with the latest technologies or machineries to meet the needs and demands of customers. This is how the company has emerged as one of the top-notch leaders in the signage market of north India. Referring all revolutionary changes in their (business) activities, Sameer Bindra, CEO and founder, BUZZ IMC said, “What it needs to be looked at further is the value being created and how scalable the business can become in near future and long term.”
What it maintains as a tradition of quality in BUZZ IMC’s overall outputs is its infrastructure. The production setup of the company boasts of its line of high-end Hewlett Packard (HP) printers comprising HP FB 700 (flatbed) printer, HP L25500 (latex) and HP Indigo 5500 backed by other finishing machines like Esko Kongsberg table XL24, laser cutters. Besides these, the portfolio consists of three conventional printing and packaging offset units. Automobile segment is where a large number of BUZZ IMC’s big clients dwell in. The company has been closely associated with Audi, Harley Davidson, BMW, Toyota, Honda and Škoda.
BUZZ IMC was instrumental in making Mashal Mustard Oil win the ‘Brand of the Year Award’. “We are really proud of such effort which helps them (as the only Indian mustard oil company) which bags the prestigious award,” mentioned Sameer. Mashal Mustard Oil happens to be the largest selling mustard oil brand in the country and one of the first FMCG companies to use personalisation in POS materials and dealer communications all over India. Besides developing specialised packaging for more than 100 outlets of this edible oil company, BUZZ IMC looks after the company’s exclusive tasks of in-shop branding and display fixtures all over north India. On other hand, awards and accolades under the belt of BUZZ IMC include Awards for Direct Mail and Point of Sales at 5th Asia Pacific Japan HP Digital Print Awards 2012; All India Best Marketing Collateral; Bhasker Advertising Excellence Award 2011, among others.
First of its kind
Being the first company in India which has launched personalised URL campaigns using DirectSmile Cross-Media, a record of sort in direct marketing field was created when BUZZ IMC’s direct mail campaign for Sony generated a whopping 80 percent response rate. Kudos to the power of personalised direct mail! In the interior and architecture segments, BUZZ IMC is currently working on a few hotel projects and sample flats for real estate developers. “Having footholds in vast industrial clusters enable us to explore newer opportunities which for long have never been explored,” asserted Sameer.
The roads ahead of BUZZ IMC are wide open to dig up more new business models. Also the company’s future looks quite bright as it focuses on harnessing the power of print, internet and mobile to revolutionise what the industry is talking or dreaming now into real practices. BUZZ IMC has worked on a printers service portal which would help PSPs and agencies get their jobs printed anywhere in India and add personalisation to their documents without having to invest in high cost software. BUZZ IMC has always been buzzing about big dynamism in the region’s signage market.