Epson Stylus Pro 11880 : targeting premium indoor signages market
– IPEX South Asia 2007 to become the launch pad
for this high-end photographic quality printer
At IPEX South Asia 2007,
Epson is set to launch
Epson Stylus Pro 11880,
which they claim to be the world’s
most advanced 64-inch wide
printer. Visitors to the show can
affirm the performance of the
printer on seeing a live demo at
the show.
As per Vasudevan, product
manager, Large Format Printer,
Epson India, “Some of the unique
features of Epson Stylus Pro
11880 include Epson MicroPiezo
TFP printhead technology, which
happens to be the world’s
highest resolution piezo inkjet
printhead with 360 nozzles per
inch. Besides, it uses Epson
UltraChrome K3 with vivid
magenta ink technology. This
ensures extreme colour gamut
especially within blue and purple
colour ranges. It improves overall
black density for significantly
richer blacks. Combined
together, the printer is ideal for
matching all printing standards
like SWOP, etc.”
“Other key features include realtime
automatic switching between
matte and photo black inks,
automatic nozzle verification and
cleaning, three level black ink
technology and its easy-to-use
front control panel (Large 2.5”
backlit LCD control panel and
operational status),” added
Ram Prasad, business manager,
Consumer Product Group,
Epson India.
“At a speed of 90 sqft/hr, the
printer is capable of printing onto
virtually any media, in rolls and
sheets, including substrates as
thick as 1.5mm," told Vasudevan.
No wonder then that the printer
is targeted at the premium
indoor signages segment, where
quality is prime. “The new
printer gives excellent quality for
print for pay and PSP segments,”
added Ram.
Before the printer is commercially
launched at IPEX South Asia 2007,
it is already into production at two
of its beta sites - Baba Digital,
Mumbai and SV Photographic,
Delhi. “Visitors
to these beta
sites are very
impressed with
the quality of
these printers
and we have
already bagged a
few orders in our
kitty, even before
the official launch
of the printer,”
told Vasudevan
proudly.
Vis-à-vis other
printers in this
category, how
does Epson rate the Stylus Pro
11880 printer? “In one sentence,
I would like to say that quality
speaks for itself,” came a quick
reply from Ram.
In this cost-sensitive signage
market, what is the cost per
square feet on this printer?
“Even though the running cost
depends on various parameters
like quality of the job, etc, but
on an average, it falls at Rs 24
per sqft for high-quality printing
and Rs 18 per sqft for mediumquality
printing," informed
Vasudevan.
So, what is the price one has to
pay to install this hi-tech printer?
“The estimated street price
is Rs 10,10,000,” Vasudevan
concluded.
