HP brings alive underwater photography by Parvin Dabas
Explore the world underwater – corals, clown fish, sharks, stig
rays, etc, which have come alive in Parvin Dabas’ photographs
printed by none other than HP Designjet large format printers.
To promote new age
photography through
its printing technology,
Hewlett-Packard, the leader in
the imaging and printing space,
has partnered with model, actor
and photographer Parvin Dabas
to unveil his series of underwater
photographs printed on HP’s
new range of large format printers
for graphics art market. The HP
printers will help create long
lasting prints with vivid colour
combinations, rich colour, razorsharp
detail, accurate skin tones
and extraordinary textures. As
per Puneet Chadha, country
manager – commercial sales,
Imaging & Printing Group, HP
India Sales Pvt Ltd, "According
to recent IDC results, HP is
the leader in the large format
market in India, with a market
share of 74%."
The partnership could be seen at
‘Under Over,’ Parvin Dabas’
second underwater exhibition,
showcasing the images shot by
Parvin in Philippines. A well-known
actor by profession (acted in films
like Monsoon Wedding, Maine
Gandhi ko nahin maara and Khosla
ka ghosla), Parvin has been gaining
recognition as a photographer and
has recently won a place in
International Photography Awards
2006 in the underwater category,
non-professional section.
According to Dhirendra Khurana,
country category manager,
large format printers, Imaging &
Business Group, HP India Sales
Pvt Ltd, “HP leads the industry
in developing printing and
imaging solutions for customers’
needs of staying competitive,
highlighting creative uniqueness
and establishing a digital difference.
The newly launched cutting edge
range of large format printers will
take photo printing to the next
level. Our partnership with Parvin
spells the premium that HP brings
to the table.”
As per Parvin Dabas, “Capturing
the right hues is critical in
underwater photography. This
challenge was brilliantly bridged
by HP’s printing technology
solutions which brought alive my
photography. HP’s large format
printers provide superior
technology that has inspired
confidence in me to select HP as
my preferred and trusted partner,
in my photographic pursuits.”
As the graphic arts industry shifts
its technology base from analogue
to digital, HP is best positioned to
help customers in marketing,
publishing, commercial and
industrial printing segments
develop and expand their printing
portfolio. Some of their famous
photographic printers include HP
Designjet Z2100 and HP Designjet
Z3100 photo printers series. The
Z2100 series is ideal for graphic
designers, prepress/proofing
specialists and social wedding
photographers who need to
deliver high-quality, breakthrough
colour on large-format prints and
proofs. This 8-inks printer achieves
consistent and accurate colour
with the industry’s first built-in
spectrophotometer in a printer of
this class.
The Z3100 series is suited
for professional photographers,
graphic designers and digital fine
artists. In addition to perfecting high
quality colour printouts, this 12-ink
printing system is perfect for black
& white prints with the advantages
available with the HP Quad-black
Vivera pigment inks system.
Restructuring at HP’s large format printers section
In order to serve the customers better and to handle the
ever-increasing range of HP printers, a restructuring has been
done in their large format printer section. Yariv Avisar is heading
the LFP Asia region. This is further divided into
the Technical + Creative and the PSP segment. In
India the large format team would be a part of the
commercial IPG team with PSP segment (headed
by Pankaj Goswami) and Technical + Creative
(headed by Dhirendra Khurana). The PSP segment
includes Scitex and Designjets eco-solvent printers
(Designjet 8000, 9000, 10000). The Technical +
Creative segment includes technical printers (LFPs
targeted at CAD & GIS segment- 100,500,
800,1000 and 4000 series) and the graphic arts (like Designjet 5500,
Designjet 130nr and Z-series of photoprinters).
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