Outdoor campaign generates stronger
demand for
baby nutrition
South African outdoor firm Primedia Outdoor and DG Murray Trust have teamed up to develop a campaign generating a stronger demand for quality early learning and nutrition for young children. In the collaboration, a total of 705 high-impact advertising panels along the highways, main arterials and taxi ranks featured key messaging from Nal’ibali, Grow Great and SmartStart – three innovative programmes that focused on early learning, nutrition support and monitoring quality early learning services. The charitable campaign ran across nine provinces in South Africa with a massive audience projection of 40 million people, targeting parents and caregivers.
Football for
Peace campaign
Prince William, the Duke of Cambridge, recently involved in a Peace Tournament to launch Football for Peace’s (FfP) #FootballSavesLives initiative. This latest UK Cities for Peace initiative from the international diplomatic charity pledges to train 500 Young Peace Leaders by 2020. The launch event that took place at the Copper Box Arena in London brought together FfP ambassadors, world-class soccer stars: Mesut Ozil, Louis Saha, Bacary Sagna, Mamadou Sakho, Carlton Cole, Cherno Samba, Avram Gran, as well as newly trained Young Peace Leaders. Syncoms, a global digital marketing and web-to-print technology cooperation, joined hands with EFI to co-sponsor the event. After all, this was an excellent example of how high-quality, large-format print can be used to support creative thinking and help bring communications and marketing campaigns to life. The iconic ‘Wall of Division’ as well as other graphics at the campaign was printed on EFI VUTEk printers.
New innovation in rotating digital billboard in Mbombela
Unveiled along the R40 Madiba Drive in the heart of Mbombela city (formerly Nelspruit), all eyes are on the latest state-of-the-art rotating digital billboard sites created by Outdoor Network. The roadside rotating billboards are designed assuring high visibility on the main road in Mpumalanga’s bustling capital city. A vital business and tourism destination, Mbombela is also a gateway to Kruger National Park, Swaziland and Mozambique. The strategically placed 3x6m billboards are expected to reach an audience of over 83 000 consumers.
Ford claims world’s largest billboard at Madrid
Abig triumph of Ford has been garnered. The auto maker a few months back unveiled a record-breaking billboard at Madrid, Spain. The installation featured a billboard advertisement for the company’s new Ford EcoSport SUV, which measured approximately 56,672 sq f, making it the world’s largest billboard till date. Soon after installation, the display work was awarded as the ‘World’s Largest Billboard’ by the Guinness World Records. It was mounted on the front of magnificent Edificio España, which is the eighth tallest in all of Madrid, accommodating the huge billboard equivalent of 20 tennis courts and weighed
4,409 pounds. Ford went further than the previous record holder by
over 2,000 feet.
