INTERNATIONAL CAMPAIGNS  Home › International Campaigns › QMS Media storms into 2017 Switching to three dynamic digital billboard campaigns for Suncorp, Wild Yak and AAMI, QMS Media, one of the premier outdoor companies in Australia and New Zealand, has delivered a series of OOH campaigns with messages triggered by local weather conditions. Powered by the QMS Digilab, Suncorp launched their ‘Proud to Protect’ campaign across Queensland using real time weather feeds sourced from the Bureau of Meteorology, to dynamically communicate storm and weather warnings based on the local environmental conditions and temperature. Similarly, insurance company AAMI has also applied weather trigger technology across their latest campaign for its Roadside Assistance service, based on sunny, rainy, cloudy and windy weather conditions at each digital billboard location.] Coca-Cola and Samsung sign to new proposition Piccadilly Lights, one of the globally-recognised iconic advertising spots in the UK, has undergone a complete transformation. Patchwork of screens replaced with a single state-of-the-art LED digital screen, and a live technology is starting to flaunt in the area from January 2017. The screen measured around 5,000 sq m, which is the largest of its kind in Europe, divides into six full and subtle motion segments, preserving the famous mosaic appearance. Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, has confirmed their long standing commitments to the new Piccadilly Lights. Massivit creates world’s first 3D printed pop-up store in Sydney What is believed to be the world’s first 3D printed pop-up store, Massivit 3D Printing Technologies for its customer OMUS in Sydney has constructed the retail outlet on behalf of the fashion brand Louis Vuitton. The eye-catching 9m-wide, 10m-long and 2.7m-high structure was created using Massivit 1800 3D printer, which was recently installed at OMUS. Now, the pop-up store captures the gaze of shoppers at Sydney’s Westfield Shopping Centre. For the project, to assist with the magnitude of print job, OMUS enlisted the help of another Sydney-based Massivit 3D customer, Composite Images, utilising Massivit 1800’s unrivalled print speed of up to 14 inch/hour. Two printers were deployed around the clock, each using dual printheads to produce two hollow panels simultaneously. A total of 30 panels were 3D printed and served as the walls of the pop-up outlet. Once created, OMUS placed the solid support ‘ribs’ in each panel to ensure the weight of the huge 243 cu m structure could be tolerated. Outdoor campaign to create water awareness in SA Washing powder brand Sunlight had joined hands with Jojo Tanks in South Africa to create awareness of water crisis around the country. Water challenge in the country is the responsibility of every single citizen to address. In the project, Sunlight has erected billboards on the Ben Schoeman Highway, connecting Johannesburg and Pretoria. The 10m-high billboard is made of 80 Jojo Tanks, printed uniquely using special yellow inks, capturing attention of passersby around. The outdoor campaign addressed the water challenges as water restrictions have been imposed to limit water consumption and wastage in the region. ‘Six Weeks to Fall in Love’ Leading e-vaping expert ‘blu’ has launched an interactive digital OOH campaign, created by the ad agency Ocean at Westfield London. The interactive campaign engaged and connected like-minded smokers and vape users. The campaign titled ‘Six Weeks to Fall in Love’ would pair ambassadors with consumers, inviting them into a comfortable, semi-private booth to try blu PLUS+ and its incredible range of flavours. Participants can choose to sign up for an exclusive six-week trial where they will receive £56 worth of blu products for only £8. Interactive JetBlue campaign in Florida Pearl Media and JetBlue have collaboratively launched a digital and physical connection, programming for an interactive trivia game inside a custom built fuselage at Aventura Mall in Fort Lauderdale, Florida. Simulating the in-flight experience, each window shade lifted up to reveal digital aerial views of featured destinations. The shoppers were challenged to select the correct city corresponding with the aerial view. Participants were entered into a roundtrip ticket sweepstakes so that they could experience the real deal. Shell’s Gunk Monsters perk up on billboards From the television screens onto a number of QMS’ large-format billboards installed in major Australian cities of Sydney, Melbourne, Brisbane and Perth, Shell’s Gunk Monsters have been perked up on billboards, campaigning the company’s V-Power products around. The innovative and impactful 3D-modelled billboards are designed to bring to life the idea of the ‘Gunk Monster’ who can attack your car’s engine if left unprotected, hence the importance of using Shell V Power as the ultimate defence in gunk and corrosion. Pedigree campaign on interactive platform Designed by Val Morgan Outdoor, Pedigree has carried out its latest ‘Feel The Good’ campaign, delivering message of goodness. The campaign by Clemenger BBDO Melbourne in Sydney and Melbourne aims at driving awareness and donation to MARS Petcare charity partner PetRescue. In the campaign, once the contactless donation has been fed through the OOH panel, a virtual dog appears on-screen gobbling up his food. The campaign includes a 30 second TVC as well as the activations. Starleaton wraps sprint driver Jonathan Allard’s car Double cheers for Starleaton came up as a pleasant surprise when this large-format printing media company wrapped and sponsored a car driven by Jonathan Allard, who eventually won the opening Porter Hire International Sprintcar Series at Vodafone Speedway, Western Springs, New Zealand. Sprint car racing is popular in New Zealand, Australia, North America and South Africa, as the name implies. Amazingly, the pocket rockets can produce between 900 and 1100 horsepower, which is 140-340hp more than a Formula One Car. The ‘wings’ that bear the Starleaton sponsorship logo are designed to keep the Sprintcar planted on the ground and maneuverable around corners. Top