Client’s summary

Avendus, a leading new-age provider of financial services with emphasis on customised solutions in investment banking and beyond, pushes boundaries in empowering high performing entrepreneurs, wealth creators and pioneers of the new age economy. The company recently wanted to translate its bold work culture at their Mumbai office environment. For that, they entrusted Leaf Design.

New look

When the team Leaf Design took the first step of the project, they decided to give Avendus a brand new look to mirror the global, collaborative and dynamic ambitions of the company. With inspiration drawn from the company’s slogan ‘Next is the only level’, the team moved on with a unique strategic approach. Instead of looking upon Avendus as an office design, they envisioned it as an achievement centre. They crafted each zone with a distinctive language that fuelled team-spirit to reach for the next level.

Logo revitalised

Embarking upon a new beginning, the team Leaf Design forayed into the Avendus brand beginning with revitalisation of the company’s logo. They added a touch of fine-tuning and boldness to reflect the new brand DNA. The reflection was of expertise, excellence and confidence.

Design elements

Each design element in the project was a visual metaphor for risk and action, as spaces came alive as a catalyst for embedding values.

Visual language

The team Leaf Design matched up the fearless and open attitude of Avendus with a forthright and powerful visual language. Graphical abstractions that symbolised the ‘next level’ were the basis on which the look was further developed. Every look and design depicted a metaphor for risk, action and finally the act of rising to the occasion—all this, while making a positive impact on employees.

Catalysing spaces

Spaces at Avendus are carved to inspire their teams and breathe in their culture. The team Leaf Design brought in fun and interactive new way that was tossed around indoor games but created a completely new mix. Each space acts as a catalyst and fuels the spirit of challenge to drive the employees to the next level. Life sized installations mirror the values of excellence cherished at Avendus.

Installing culture

The sharp and mind-teasing indoor games were used as a creative and emphatic touch, encourage clients and visitors to absorb, play with and become a part of their brand culture.

Lego metaphor

The metaphor of a Lego game came alive as the team Leaf Design harnessed the power of one for all and all for one. Pieces came together to form a strong base to serve as a launch pad for the future.

Blocks of imagination

The team Leaf Design revived the charm of playing with alphabet blocks as they built an entire wall on it. The team left the canvas open for people to form their own words, own rules and definitions.

Connecting dots

Installed as a fun visual medium, the team Leaf Design also used dots to form words and an interactive series to once again emphasise company values to all, albeit a little differently.

Award winner

Leaf Design has been awarded Kyoorius Creative Award this year for the project under the Inbook Winner category. The award is in recognition of the design firm’s outstanding creative work in visual communications sphere.

Leaf Design Based in Mumbai, Leaf Design is a branding and design consultancy firm that collaborates with entrepreneurial minds and businesses to help create integrated brand experiences, driven by radical insights and coherent strategies. Founded in 2002 to help organisations respond to a change, using design, main philosophy of the firm is about changing the way people feel, talk and live. Leaf Design constantly tries to re-imagine the convergence of technology and design that can bring new ideas to life. By staying focused on their core competencies in strategic thinking, holistic branding and user-centric design, the creative team of Leaf Design helps brands identify opportunities, differentiate presence and foster business. The creative team of Leaf Design is headed by Sumit Patel, cofounder & director; Sandeep Ozarde, co-founder & director; and Mahendra Patel, chief mentor. The trio ignite meaningful exchange of ideas for positive change in every single project they execute and work in an environment connecting the professionals in different ways through conversations, behaviours and interactions. To know more, log on to: www.leafdesign.in