Spotify and Outfront bring vision of
David Bowie in
NYC subway station
Legendary rock music icon David Bowie just hit New York City’s Broadway-Lafayette subway station with fame only an underground advertising takeover could provide. He was also on display at the Brooklyn Museum. The campaign was a tribute to the musician and his golden years in NY, while promoting the museum’s exhibit ‘David Bowie Is’. Created by the music company Spotify in collaboration with the city’s Metropolitan Transportation Authority (MTA), diverse range of innovative OOH images were flaunted in the Outfront Media subway inventorially paying tribute to the musical icon. The displays depicted Bowie’s iconic stage personas, including Ziggy Stardust, Aladdin Sane, and The Thin White Duke.
Drytac adds ViziPrint vibrancy to
window display
at a Minneapolis charity
Drytac has donated its ViziPrint Impress window display film to help Courageous heARTS, a Minneapolis-based charity, to create a stunning window display for its youth workshop. Founded by Lindsay Walz in 2013, after surviving the devastating 2007 35W Bridge collapse and finding art therapy in her own journey to healing, Courageous heARTS’s vision is to provide a safe space for young people to express themselves through art. Drytac reseller Standard Dynamics and local print business Image360 teamed up to sponsor a storefront makeover to highlight the Courageous heARTS charitable cause and its mission to ‘Create, Connect, Lead’. The window graphics are printed on Drytac ViziPrint Impress PET film and incorporate collaborative artwork created by Courageous heARTS members. The film is easy to apply and easy to remove and is suitable for application onto glass, acrylic and other non-porous surfaces.
Mega size Coca-Cola vending machine
in Seoul
Packed with youngsters, mega size Coca-Cola vending machine installed recently at Seoul in South Korea was strategically selected to facilitate the access of college students. Thanks to the proximity of some of the largest universities in Seoul, it would attract crowd to this interactive experience. More than one thousand consumers have visited the event daily spending, on average, 90 minutes exploring the attraction. The campaign was part of Coca-Cola’s sponsorship at the recent Paralympic Games in Seoul. Perhaps the company is planning similar campaign for Olympic experiences and activation in advance for Tokyo 2020 as well.
Integrated FIFA World Cup 2018 campaigns
FIFA World Cup 2018 sponsoring brands have traditionally developed integrated campaigns focusing not just on the teams and players, but on the appeal of host nation—Russia. And the host nation, albeit from afar, provides its own unique, intriguing backdrop, reflected in the outdoor campaigns flaunting around. Being one of the world’s biggest sporting events, FIFA World Cup 2018 has set the zeal for more interactions for brands, retailers and pubs, engaging audiences the world over, in which advertisement campaigns of all formats play central role heralding the passion of football.
Louvre Abu Dhabi
converts
highway into unique art gallery
Tourists at Abu Dhabi are neither ardent ‘museum-goers’ nor they expect such a devoted art expression from the culture of UAE. This is the reason why Louvre Abu Dhabi, a unique art and civilization museum in the city, came out with the idea of a unique art gallery experience for tourists by using roadside billboards. Simply put, the idea is to place 10 renowned and beautiful art pieces alongside the highway which connects Dubai to Abu Dhabi, called the EE/11 Sheikh Zayed stretch, having a footfall of around 13000 commuters per day. The portraits displayed on the billboards included ancient masterpieces, Renaissance paintings and modernist artworks as well.
First cruelty-free OOH campaigns of The Body Shop in NYC
Natural and ethically made beauty products company The Body Shop recently unveiled its first OOH campaign in the US leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign was the most ambitious of its kind, calling for a global ban on animal testing of cosmetic products and ingredients by engaging eight million people to sign a petition calling for the UN to introduce an international convention to end the practice once and for all. The ads ran for months on the newly-installed Liveboards in historic Helmsley Walkway, underneath the Helmsley Building, in New York City. It was designed by the architects of Grand Central Terminal.
