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Eateries at Khan Market in
New Delhi sport catchy store-front signs


Arrays of trendy eateries, which are of ethnic and international styles, make the surroundings of Khan Market in New Delhi a place of attraction for shoppers and sundown crawlers. SIGN & GRAPHICS briefly explores how these chic outlets in this market prepare their store-fronts pulling visual attention of commuters, turning everyone’s head around.

Uniquely designed, innovatively crafted and judiciously installed retail fascias or store-front signs play a vital role in making outlets unique and standout amid crowd. This holds true with the specialty bars and restaurants at Khan Market in New Delhi, which is considered as one of the most up-market shopping enclaves, not only in India, but Asia.

In the row of elegant outlets in Khan Market, Civil House stands unique among others, because this is a perfect destination for those looking for a wholesome ‘shop and dine’ experience. Suwbha Chopra from the ‘house’ says their recipes promise authentic European cuisines and quality.

Portraying an essence and a tradition of what they offer, a panel of brass cut letters reading ‘Civil House’ is installed on the store-front of Civil House and other such works are flaunted in the entire interior space of the ‘house’, reflecting on wood crafts, display galleries, wall/window graphics.

Brand logo designs on the store-fronts of the trendy eateries in Khan Market always have right charm to pull attention of crowd roaming nearby. In this, Anokhi, a Rajasthani traditional apparel outlet cum cuisine corner, is one with such effect, portraying some unique folk elements in their cut-letter steel sign being installed on the shop front.

Yet another trendy eatery in the market, Chatter House, a restaurant cum bar, sports a colourful channel letters filled with finest string of LEDs inside. In this fashion, a handful of other restaurants nearby opt for LED boxes and channel letters in their store front sign jobs.

Ice cream parlour La vie: Pizzeria Restaurante is yet another outlet with store-front donning an attention-grabbing brand logo made of channel letters mounted on an LED box wrapped with high-quality acrylic sheet.

Mr. Choy restaurant takes up the trend, using cut letters with amalgamation of other materials like wood in the background for standout upshot in design.

When it comes to glowed cut letters in the proximity, Mamagoto, an exotic Asian food and cuisine corner, is another one with an amazingly illuminated brand logo signage installed on its store-front, lending visibility to commuters at far off corners of the market.

One can also find creative excellence in channel letters mounted on shop-front at T-Lounge by Dilmah, a brand of Ceylon tea founded in 1974 by Merrill J Fernando. A fifteen ft panel of channel letters of five ft high decorates the store-front of this tea corner. Uniqueness and attractiveness in the display is the halo or reverse effects of the letters when lit up at night.

Bar and café Smoke House Deli simply installs a popped out LED box on the top front above its main entry gateway. This is how this serene corner invites customers to its interior filled with myriad of in-store graphics depicting a kind of time-honoured tradition in form of hand-made paintings and antic objects.

Sometimes, when the customers are new in Khan Market, they tend to judge a shop or eatery by the look of its store-front. In this case, Blue Door Café in Khan Market never fails to impress commuters. The bar has a blue window and a 4x3 ft LED box all glowed ‘blue’ right after sunset.

OTB (Café Out of the Box) is just another bar nearby with unique store-front signs. It’s unique because their displays portray a perfect blend of cut letters and LED boxes.


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