Reliance ADAG is a big and diverse corporate firm with different verticals. When Leaf Design was deputed for a project on brand communication, environment branding and way-finding systems at its HQ in Navi Mumbai, the key challenge for the design firm was to bring in harmony and unite these varied aspects around the surroundings. The design firm wanted to break the basic corporate approach and move towards an open and flowing outlook. All designs of Leaf Designs are stemmed from this basic premise.
Reliance HQ (Anil Dhirubhai Ambani Group), which is headquartered in Navi Mumbai, is a melting pot of people, perspectives, potential and performance. The company celebrates its diversity at different levels, including its workspace. This is where businesses and people grow, expand and progress as one. As the company had moved towards a fluid and broader outlook, it approached Leaf Design to redo their spatial branding to reflect the shift.
From here, emerged a fresh new brand language that tossed around established brand colours and fonts, but created a completely new mix. Each design element in the project developed a visual metaphor to define, grow and enhance the brand, while making a memorable, positive impact on employees. The new look was a mirror to the global, collaborative and dynamic side of the company—a companion on the way forward.
Growth, progress, confidence and aspiration are the timeless pillars of Reliance ADAG – and the team Leaf Design would honour them in their designs as well. The team took a visual route that depicts singular forms created out of smaller diverse shapes. It intends to unite, and inspire several entities to come together as one force.
The team Leaf Design communicated the Reliance values, vision and beliefs through metaphorical illustrations within the visual language boundaries. The team interpreted the Reliance brand colours to give them an individual identity, and create the core for all environmental elements.
An inspired environment of the Reliance HQ keeps the employees positive, productive and peaceful. By using motivational and inspirational quotes by influential people and supporting with relevant inspiring imagery, the team Leaf Design achieved an inspirational tonality throughout—they stayed diverse, but used a consistent tone of voice.
With a creative twist on a simple idea of Polaroid photographs, the team Leaf Design communicated a world of motivation as seen from different perspectives. They took business values, life principles, timeless truths, and conveyed them through metaphoric or symbolic visuals to evoke different emotions that would trigger actions. Moreover, they crafted a great and variable mix of text, photographs and graphics to keep it interesting. In terms of material, the team chose thin frames to create an illusion of the frames floating upon the walls.
This aspect was all about creating a mood around various recreational activities—to keep people fresh and rejuvenated in the midst of work. Filled up with fun activities such as scrabble, music and more, these breakout zones are now popular areas to relax, take a break or just get some personal space.
Around the Reliance HQ environment, some unique signage graphics extended the visual route, while enhancing class and staying functional. A great mix of brushed metal, plexi glass and wood was brought in to further depict the diversity.
Having been in the industry since 2002, helping its customers respond to a change through designs, the core philosophy of Leaf Design is to bring change in the way people feel, talk and live. This Mumbai-based design firm has constantly tried to re-imagine the convergence of technology and design that can add new ideas to life. Deeply focusing on their competencies in strategic thinking, holistic branding and user-centric design, Leaf Design helps brands identify opportunities, differentiate presence and foster business. Headed by Sumit Patel, co-founder & director; Sandeep Ozarde, co-founder & director; and Mahendra Patel, chief mentor, the firm’s creative team ignites meaningful exchange of ideas for positive change in every single project they execute and work in an environment connecting the professionals in different ways through conversations, behaviours and interactions. For further info, log on to: www.leafdesign.in