In keeping with its promise of enhancing the digital experience for its customers, Canon India Pvt Ltd, has recently announced the opening of its first ever branded showroom in India called – ‘Canon Image Lounge’ at Gurgaon, where the customers can touch, feel and try the products. This is wholly a new concept aiming to provide most compelling, comprehensive display of Canon’s vast range of consumer offerings in a non-selling environment to all kinds of consumers.

Located at Ambience Mall in Gurgaon near New Delhi and spread over 2000 sq feet, this state-of-the-art image lounge provides the appropriate ambience and right platform for new products as well as new technologies to be showcased and experienced on a regular basis.

According to Kensaku Konishi, president & CEO, Canon India, “Canon’s Image lounge is a unique ‘first of its kind’ concept in India serving as a guide for the digital enthusiasts by providing a ‘before-you-buy’ experience and information. This initiative is first of its kind in the industry and we aim to capitalize on the niche created to enhance brand awareness. With this, Canon India seeks to create and win over more informed consumers, thus showcasing our long term commitment to the market.”

Canon will be running exciting inaugural offers on all products through its sales outlets in Ambience Mall. This is part of its initiative to set up exclusive retail showroom across the country.

Sharing his sentiments, Alok Bharadwaj, senior vice president, Canon India said, “Although there are over 4000 retail points in India where our camera and printer products are available, we at Canon believe that there was a need for a platform for us to showcase our products and allowing the consumers to walk in, touch, feel and try our complete range. By visiting the image lounge, the customer will not only obtain first hand information on new products launched and make an informed choice of purchase, but is also not under any commitment to purchase.” He further added “We have displayed over hundred consumer products in this showroom spread over seven zones of Powershot digital cameras, IXUS lifestyle cameras, Selphy photo printers, digital video camcorders, EOS digital SLR, PIXMA single function and all-in-one printers and XEED projector room.”

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