A big old player
Ranchi is considerably one of the three vital hubs in Jharkhand where nestles almost every leading signage player of the region. The other two are Jamshedpur and Bokaro where too the bandwagon of SIGN & GRAPHICS team would some other day hit the roads leading to the doorways of the signage leaders. Just recently, the travelling team’s week-long trip around Ranchi got discovered an admirable progression sweeping across the signage market of this capital city of Jharkhand and other areas in the cross-border proximities. Though they are based in Ranchi, leading players like Ambika Traders, National Printers, Kreators, Mark Ad, Poddar Associate, Express Vision, among others make their presence felt closely to customers in the markets of Bihar, Orissa, West Bengal and Chhattisgarh. JYANESWAR LAISHRAM interacted with them to dredge up the stories behind their success.
There would be nothing worth bigger than the way that Ambika Traders runs its business when it comes to talking about the work of a biggest signage player in Ranchi. This jumbo signage firm was established in 1983, engaging into the trading of acrylic sheets. It is not just its colossal setup, unmatched service and mammoth production that impressed a newcomer, but also the amicable and jolly nature of PC Srivastava who is the man behind the creation of Ambika Traders. He unfolded the history of the genesis of the company as a long journey started with the trading of signage materials and continued into the path of digital large-format printing.
“Our initial stance in the (signage) business began through a production setup equipped with a cutting plotter in the year 1995,” recalled PC Srivastava. Then the company’s refurbishment of its infrastructure went on so swiftly adopting a series of high-end printers following the first DGI VT-62 purchased from Apsom Infotex Limited, New Delhi. Today, this 24-crore firm boasts of a comprehensive machine portfolio comprising a huge set of high-end printers, such as HP 5500, Mutoh Toucan 87”, Mutoh Valuejet, Jeti Gandinnovation (24 printheads), ColorJet, etc which could churn out prints of any quality as per the requirements of their customers.
In order to cover Jharkhand and its surrounding regions effectively, Ambika Traders opened its branches in Raipur and Patna with similar lines of those high-end printers equipped in Ranchi facility. Nagpur has another trading unit of Ambika Traders stocking a wide array of flex, acrylics and other printing materials. Apart from being a printer, Ambika Traders is a destination where almost every PSP in Ranchi drops in for printing materials as well as quality inks of Starlite, AT Inks, etc. “We are an authorised distributor of Avery Dennison, SRF, Pioneers and other imported flex materials,” said PC Srivastava adding that the company is also a 3M Convertor working extensively on translite jobs all over the region.
A team of 35 well-trained staff operates the Ranchi facility of Ambika Traders wherefrom a gamut of prints/end-products has been catering to a number of big corporates like Vodafone, Reliance, Samsung, Uninor, TATA DoCoMo in the telecom sector. But the list would be endless as other heavyweights like Hindustan, Prabhat Khabar, UNICEF, Onida and others from different industrial clusters have been associated with the company since time immemorial. “Our activities also include exclusive LED jobs which we deliver as incredible products to Samsung and Onida,” asserted PC Srivastava. His final words conveyed the peculiarity of Ambika Traders being a signage firm filled with everything of anything a customer is looking for.
A destination for quality
National Printers is known particularly for its offset printing activities. But the company has its de rigueur role in the region’s signage market as well because everybody knows quality is the essence of National Printers. Equipped with HP Scitex, HP Designjet 9000s and a couple of SKYJET printers, infrastructure of the company is robust enough to fulfill all sort of demands from any customer, be it corporate biggie or a walk-in chap. “We seldom deal directly with our clients as most of the jobs we deliver are through some agencies which have been closely associated with us for years,” said KK Kedia of National Printers.
On the other side of National Printers’ overall large-format activities is its offset printing, which has been the company’s mainstay of business since its inception in 2002. “We have seven web offset machines of Naph Graphics and Orient, updated from our portfolio of HMT and KBA Planata machines in the beginning,” mentioned KK Kedia. Major offset task of the company is book printing. “We have got some big projects of books for various departments of the state governments of Uttar Pradesh, Jharkhand, Chhattisgarh, Bihar, and even some for Bangladesh,” shared KK Kedia.
Large-format printing unit of National Printers is acclaimed as a state-of-the-art production facility where they serve many corporate clients like Vodafone, Reliance Telecom and others for high-quality prints. “Along with the big corporate clients, we have been working for some public sector enterprises and departments like Health, Education, BSNL, to name a few,” said KK Kedia. But there is no doubt to rate Vodafone and Reliance as two top notch clients for whom we have executed quite a number of big and statewide projects.
“We have our own way of covering Jharkhand in exclusive manner,” said KK Kedia when talking about the company’s focused region. He added that they tie up with select vendors when it comes to installing or delivering end-products to remote or far off locations. Churning around two lakh sq ft of prints per month, National Printers boasts of its machine portfolio comprising HP Scitex printer, which helps them subsist different among market competitors. This 40 crore company has an affluent vision of going ahead for a revolutionary change with newer line of machines and technologies as KK Kedia assumed that the era of solvent printing will come to an end soon and UV may find its success path in the signage sector.
A complete solution maker
Instigation of Poddar Associate in the year 2000 had little to do with large-format printing as the company simply involved with some indoor designing jobs and newspaper ads. But it was from their clients who instigated them to go beyond graphics and designs which stimulated Ajay Poddar to set up a large-format printing facility. “Though the digital large-format printing market of Ranchi was quite dull in the early 2000s,” said Ajay adding, “They opened with a single Graphtech cutting plotter as it was the period Sunpack/acrylic signages and screen-printed cloth banners ruled the market for some time.” However, just in a few years, the market moved to a new direction following the emergence of flex printers.
Poddar Associate adopted its line of digital large-format printers in the year 2005. Upgrading from time to time, two Caldron CJ6000 printers (with Sieko printheads), Epson 9900 inkjet printer, Gungdaly CNC router, mug printer and others are in the current machine portfolio of the company. Such a strong infrastructure of the company attracts a number of corporate clients viz. Samsung, Whirlpool, Vodafone, Apollo Hospitals, Berger Paints etc, who get complete signage solutions from Poddar Associate. “We are not simply a PSP; our activities cover anything related to signage or display items,” asserted Ajay. The company has done quite a number of fascinating in-shop branding and fabrication jobs, which include the ones for Berger Paints and Vodafone.
Beyond the borders of Jharkhand, Poddar Associate reaches other states like Bihar, Orissa and West Bengal. “We are very transparent to our customers as we never promise the things which we wouldn’t make it out,” said Ajay concerning the geographical constrains they face during delivery and installation processes. “Once a group of companies from Mumbai approached us for some good projects, but we just did not take up that because they would have unnecessarily be ended up spending much extra cost towards transportation,” informed Ajay.
Promising players like Poddar Associate in Ranchi set good pace of development in the overall signage market of Jharkhand. But a kind of hindrance like Ranchi Nagar Nigam’s imposition of tax on soft signages at the rate of Rs 120 sq ft disappoints many in the region including Ajay. “We are requesting the Nigam to withdraw the tax as shutting down of signage shops in the city will lead to 10,000 people losing their jobs,” said Ajay who is very optimistic and aware about a big boom in the region’s market in near future and the company’s current turnover of Rs 1.5 crore is expected to be double by next fiscal.
A combo of excellences
Young and vibrant Arun Srivastava went to Delhi in 1989 as an IAS (Indian Administrative Service) aspirant to prepare for the UPSC exams. But lady luck led him to an alternative direction as he got selected as assistant commandant in Indo-Tibetan Border Police. Hanging his head in the shattered dream of IAS, Arun couldn’t enjoy the uniformed service which he eventually signed off and joined a classroom coaching academy in Bhopal to teach young students preparing for UPSC exams. However, a gust of enthusiasm pounding in the back of his mind pulled him towards the hopes and dreams of being entrepreneur. Arun considers the day he left Bhopal for good to start something in Ranchi was the opening day of Mark Ad, a short form denoting ‘marketing and advertising’, engaging in ad jobs for newspapers.
“Within a span of one and a half years, I came in contact with many people who motivated me to boost business to new directions,” said Arun adding he was turned on by a review of Hindustan Thompson Associates saying the outdoor advertising market paces up at 36 percent growth. Such positive development cropping up in the market aroused Arun to get on digital large-format printing. Onset of a new boom in the region’s signage market happened in the early 1990s when some telecom giants alighted in Ranchi. “Reliance Telecom selected us as their sole vendor for all sorts of signage activities across the city,” mentioned Arun. Encad printer along with a cutting plotter in Mark Ad’s facility produced a wide range of signage items being composed using materials like polycarbonate sheets and acrylics, fulfilling their customers’ demands for shop signs and outdoor displays.
Arun’s endeavour to establish a one-stop signage solution centre in turn augmented the company’s infrastructure into a state-of-the-art facility spread on an area of 26,000 sq ft in Tipudana Industrial Area where installed a Mutoh Negijet, Nutek Prime, Graphtech (retro reflective sign cutter), Roland cutter and other machineries like sheet bender, welding machine (for in-shop décor), etc. “Mark Ad is an authorised Avery Dennison convertor too. We cater special retro reflective signages to some select customers,” mentioned Arun. Of course, Indian Railways is one such all time customer amused by the company’s retro reflective signages developed in international quality and standards. Seeing the stunning jobs in Ranchi, Indian Railways is looking forward to implement Mark Ad’s concepts beyond this region. Another big customer in the block is the Department of Tourism, Jharkhand Govt.
In addition to its extensive jobs in public sector departments like Health, Education, Tourism, Railways, Ministry of Forest & Environment, UNICEF, Airport Authority of India, etc, Mark Ad also has handful of corporate customers, such as TATA Steel, Jindal Steel, HINDALCO, Reliance Telecom, TVS Suzuki, Airtel, MTS, Uninor, Maruti, Toyota, Bajaj Auto, etc, for those the company delivers anything of signage to any destination. “Our entire work range includes right from in-shop displays to airport signage solutions in Jharkhand and neighbouring areas,” mentioned Arun. Mark Ad has accessed broadly to Bihar and Orissa for Coca-Cola jobs and the company also landed in Siliguri for some tasks of Big Bazaar. A Rs 3.5 crore establishment, Mark Ad is a SGIA member and has bagged a string of international prizes and accolades in recognition of the company’s excellence in print outputs and allied services.
With a vision to make differences
Located in the building of Ranchi Express, the oldest regional Hindi daily in Ranchi, Express Vision is a sister concern of this newspaper group. Started in 2004 as a response to the increasing demands in the commercial printing, Express Vision caters to the needs of its customers based in varied industrial clusters. The facility equipped with Konica Bizhub Pro 6510 was updated to a new standard to handle digital large-format printing by adopting HP 5500 and Epson 9900 printers in 2006. “In addition to its regular general clients, Express Vision is a popular corner for many offset printers in the city rushing in to get done bulks of jobs for their clients,” said Manish Maroo, director, Express Vision.
Twin activities at Express Vision help their customers find double benefits. “Of course, if those customers turning up for signage projects/prints require some digital prints (narrow format) at the same time, we don’t send them away as Express Vision has both facilities,” remarked Manish. Some of the leading clients listed in the company’s roster include Reliance, UNICEF, Samsung, Vodafone and few walk-in customers from the local surroundings.
What it takes to make the difference in the outputs of Express Vision is the quality its string of high-end machineries delivering as per the absolute requirements of clients. “We are totally satisfied to work with HP and Epson printers as well as Konica Bizhub Pro in particular, which is capable to deliver offset quality prints,” mentioned Manish. Regular customers of Express Vision are from Ranchi and other towns in the proximities. Recently, Express Vision worked with some agencies handling projects of LG, Reliance and Airtel in Patna.
Manish observes radical changes in technological aspects being seen in the signage industry over the last few months. As an instance, he mentioned the revolutionary development that Latex technology has brought in to the industry. “We have many things in the pipeline to upgrade Express Vision’s infrastructure,” revealed Manish adding, “Latex is one that I have in mind and another big thing we are planning ahead is an offset division at Express Vision.”
A corner full of corporate jobs
Being one of the signage players who set the Ranchi market attractive to corporate clients, Kreators is known for assured quality prints and services. Inception of this signage heavyweight started with a Roland cutting plotter in the year 1996 which was however quite innovative and instrumental in the market during that period. It didn’t take time to get pumped up its portfolio to a level which other signage players in the region could ever attain. Now, Kreators boasts of its portfolio comprising DGI VT-II 92, Caldron CJ with Sieko SPT printheads, HP Designjet L25500, DGI Polarjet, Roland VersaArt and others. Indeed a unique infrastructure among the signage players in Ranchi!
Team at Kreators is particular for its versatility in printing and production. “Our aim is to stick to almost every standard a corporate client is looking for,” said Somesh Arora of Kreators. The company is an authorised vendor of big customers like Big Bazaar, Pentaloon, Coca-Cola, etc. Kreators is considered to be a right corner where corporate clients get executed their projects without any hurdles. It is not just Jharkhand that the company has in its focused domains as other states including Bihar, Chhattisgarh, Orissa and West Bengal are where the footprints of Kreators could be traced around for corporate jobs.
Talking about the ways they handle their jobs beyond Jharkhand, Somesh admitted that Kreators has tied up with some third parties based in the regions where they hovered for big corporate projects. “In case of deliveries, we sublet vehicles and work force to the third parties. But our team will surely be present when installations take place outside Jharkhand, in order to make sure the perfectness and accuracy,” said Somesh. In his words defining quality maintenance, he mentioned that Kreators always breathes along the rhythm of market pulse. “Whatever market decides (movement of corporate clients) should be what we follow to satisfy them,” explained Somesh.
What will rule the signage world next? Somesh agreed to the point that UV technology is picking up in the market. Also, his overall statement is that the quality and creativity in prints in the world of signage is largely defined by flatbed technology. Rs two-crore company Kreators is now heading to newer level of creative, innovative and finest prints to justify a new stance in the signage segment of Ranchi and other places they have been roping in for years.
A commitment in products and services
Seven years of their presence in the region’s signage market has made Axle Ad a significant player known for their committed service and delivery of quality prints. Though the company eventually came out in limelight as a PSP with the adoption of a proficient Caldron CJ printer, background of Axle Ad dates back to those old days when they were simply an agency engaging only in job works. “The moment we failed to meet our commitments to the clients while doing outsourcing of prints, we finally decided to open a production facility with a quality printer. Then we went for Caldron CJ printer (Seiko printheads) for a particular reason that Caldron Graphics delivers best service to its customers,” admitted Rakesh Ranjan, partner, Axle Ad.
Axle Ad could be small in terms of its setup, but size doesn’t matter much! This signage firm is known for its commitment, consistency and efficiency in production and delivery to its customers who could be either a walk-in fellow or a corporate baron. Those leading companies overshadowing the clients list of the company are Spice Mobile, FUJIFILM India, Volkswagen, HPCL,
Honda, General Motors, Royal Enfield, Voltas Ltd, Penasonic, Revlon, to mention a few. “In addition to the jobs for the corporate clients, we are in touch with some agencies who outsource their printing assignments to us regularly,” mentioned Rakesh.
“Some of the agencies we are working with are quite strong in terms of their operations. They sit in Delhi and procure orders for jobs in Jharkhand,” told Rakesh adding that their modus operandi is so simple that they pick up any company who wants signage jobs to be carried out in the region, bearing in mind that Axle Ad is there to execute. Job profile of Axle Ad is very large to handle. But Rakesh finds the company’s showroom branding assignments quite challenging than any other usual printing or executions. “In-shop branding involves a huge creative activities right from the beginning till the end as we are part of everything – designing, printing, fabrication, opening ceremony, press conference, etc,” remarked Manish Chandra, partner, Axle Ad.
A team of seven well-trained professionals is behind Axle Ad’s operations for printing, deliveries and installations, which strictly revolve around Jharkhand. Since technology plays substantial role in maintenance of quality and quantity, Axle Ad is heading towards Latex technology and HP Latex printer will be a new entry in the company’s portfolio in near future.
A budding player on the rise
Located in a tranquil corner truncated far from the maddening crowd of Ratoo Road in Ranchi is Stuti Ad, a tiny but robust PSP looking ahead for a big bang expansion in near future. Production facility of the company is equipped with a Colorjet NEPTUNE, indigenously manufactured wide-format printer by Apsom Infotex Limited, New Delhi. Over a decade, Stuti Ad had been engaged as an agency depending on other PSPs for all their clients’ jobs. As per Manish Jain, ”The time came when we decided to open our own printing unit for which we opted for a Colorjet printer (Konica printheads of 35 pcl),” adding further, “It has been the grace of the machine as well as Apsom Infotex Limited that we finally could attain a stable position in business today.”
Commenting on the adoption of Colorjet NEPTUNE, Manish explained that the printer gave Stuti Ad not only quality prints but also the confidence to fulfill the needs of the clients. Irrespective of all buzzing of local customers at the company’s reception lobby, many corporate clients along with some public sector enterprises occupy their client list. Stuti Ad has been behind the citywide campaigns of Beti Bachao movement and other public sector jobs of AIDS Control Board.
To mention a few of the leading clients of Stuti Ad would count on Su-Kam, Microtech, Raymond, Digjam and others. The company’s team of 12 trained professionals is a stronghold in their business heading to a new direction. “Our team is quite proficient to handle projects at various levels, be it installation, delivery or whatever client wants,” said Manish.
In a market like Ranchi there is a constant growth seen in every single quarter, demanding for newer applications. Responding to the affluent market scenario, Stuti Ad is looking at the adoption of another printer from Apsom Infotex Limited having greater capabilities for undertaking bigger volumes. The next target for Stuti Ad will be to produce 1.5 lakh sq ft per month, increased from its current production volume of 50,000 sq ft.
An inspiring journey to success
Story behind the establishment of Delhi Graphics is a mix-adventure of both struggle and commitment in which Jaswant Singh travelled across the city of Ranchi on a bicycle to build up a client base. Today he considers his frenzied past a bygone era. “I never looked back to those days when I found a little or something for survival in the market,” recalled Jaswant when talking about the inception of Delhi Graphics with the adoption of a Roland cutting plotter, which helped a lot to carry his dream business towards reality.
“We owe to Apsom Infotex Limited for their support and suggestions as the first five feet DGI machine from them opened the chapter of successful solvent printing at Delhi Graphics,” remarked Jaswant. After that everything moved on smoothly on right tracks for betterment in business of the company. Year after year, overall strength of the company fortified to new standard as the portfolio boosted to mammoth size with new line of printers including Nutek Multijet, Nutek Prime and Mutoh Valuejet. “Though we still feel the need for infrastructure upgrade, as we need to go with the latest trends developing in the market,” said Jaswant.
Delhi Graphics has a number of corporate clients but the statistics of their walk-in local customers is quite good. “The fact is that our walk-in customers are regular and frequent; also, they outnumber the corporate clients,” revealed Jaswant. Small advertisers in the local market are very closely associated with the company. However, some of those big or corporate clients of the company include Nokia, Dish TV, Indian Oil, Big Bazaar, Bajaj Auto, etc. Whether a local patron or a corporate leader, Delhi Graphics treats both alike, considering everyone equally with same love and care. Behind all these commitments of the company lies a strong and dedicated team of 32 professionals, out of which 22 are always in the field to handle deliveries, fabrications and installations.
Next step of Delhi Graphics is the company’s plan to adopt UV technology. “Though the technology is still in a very preliminary stage in the small cities like Ranchi, I have the similar intuition which we felt when flex printing first landed in the signage market. People hardly believed in the first place that flex would someday revolutionise the world of signage because it was quite expensive at that time,” explicated Jaswant adding that the same could happen with UV technology in near future. And Jaswant rather feels that the onset of UV era will boost Delhi Graphics’ current turnover of Rs 1.6 crore into a manifold figure.
A beginning of triumph
Having been around the signage market of Ranchi over the last 10 years, Vatsa Enterprises was known as an agency engaging only in job works. But this signage firm reincarnated into a new avatar following the installation of a Colorjet CLASSIC (XAAR printhead) from Apsom Infotex Limited. Satya Prakash Mishra of Vatsa Enterprises remarked the adoption of the new Colorjet CLASSIC printer as a day to celebrate the company’s freedom to cater anything to its clients anytime. “Working without a printer or a production facility was so hectic as we hardly could stick to our promises on delivery deadlines,” shared Manoj Kumar of Vatsa Enterprises. He added that the company’s adoption of Colorjet CLASSIC rather helpful in boosting speed in jobs executions.
Appreciating the new Colorjet CLASSIC printer as well as the support from Apsom Infotex Limited, Manoj mentioned that they have built up their confidence to a new spirit as their customers are now contented with on time deliveries and improved service. All these good audacities at Vatsa Enterprises are just happening around since last five months after the adoption of the Colorjet CLASSIC. Mentioning their major clients, Manoj quoted Hero Honda as one of the leading customers for which Vatsa Enterprises has tapped nearly 90 percent of their overall outdoor signage jobs across Jharkhand.
Other leading companies in Vatsa Enterprises’ client list include Bajaj Auto, Maruti, General Motors, etc. The company deals first hand only in Jharkhand area, but through some agencies, their outputs reach some neighbouring areas including Bihar. “Our overall activities are very confined in Jharkhand state. But in case of receiving some orders from cross border regions, we link up with some other signage vendors located in those areas,” mentioned Manoj adding that they wish to maintain best of their efforts to fulfill the needs of those customers based in remote destinations too.
Overall activities of Vatsa Enterprises are handled by a team of four professionals who carry all in and out of the company’s tasks. Now that the company is swinging up a new triumph in business, they may plan another printer from Apsom Infotex Limited to enhance the infrastructure.
The Rainbow Art
A small shop of big activities
Someone new in Ranchi city may take time to trace the location of The Rainbow Art. The reason is so simple that this signage shop is just a tiny outlet situated at the heart of crowded Lalpur Chowk. But the shop is always swarmed with customers from different walks of life. They come to get prepared special types of signages, which predominantly are vehicle number plates, name plates, front-shop displays and others. Devanand Shah, the man behind this incredible signage shop, is a born painter who used to run business of hand-painted posters around Ranchi. Swift revolution in the printing arena of the signage market over the last few years altered the track of The Rainbow Art to a new direction, leaving behind the outdated activity of hand-painted signage jobs in which Devanand had been engaged for more than 20 years.
“It has been just around three years that we adopted a new EXPERT 24 vinyl cutting plotter from Mehta Cad Cam Systems Pvt Ltd,” said Devanand. He further mentioned that the adoption of the vinyl cutter was opening of a new chapter in the company’s activities and closing of the hand painting jobs. “We normally do cut and paste vinyl sheets or acrylics on sun-boards and other materials to design and construct signage of different types,” added Devanand. Customers at The Rainbow Art are predominantly of walk-in horde comprising individuals who turn up for personal items like name plates, vehicle number plates, sign boards for front-shop displays, etc. Apart from the cut vinyl/acrylic signs, The Rainbow Art handles flex printing orders too, which they outsource.
Some regular customers at The Rainbow Art include persons having requirements of carved stones. “As of now we have no CNC router in our facility and as such we handle stone job manually,” mentioned Devanand adding that renovation of the production facility of The Rainbow Art is expected to be a complete versatile range comprising digital large-format printers, CNC router, cutting plotter and others as per the new trend surfacing in the market.
A promising player of authenticity
In synchronisation with the name by itself, Anupam is considerably a multi-tasking company whose activities involve with event management too, apart from being one of the budding players in the signage market of Ranchi. Establishment of the company around a couple of years back was marked with its successful deal in event management, then followed by another success story of digital large-format printing with the adoption of a brand new Nutek Multijet (E) IV 3212 printer from Ess Dee Nutek Infinities Pvt Ltd. “So far, we feel good and satisfied with the Nutek printer in our facility. But there should be more machines in the portfolio as one-machine set up would no longer be able to handle increasing market demands,” said Kavita Anupam of Anupam.
Anupam is a vivid instance of a robust progression for a large-format printing unit opened just six months back because this PSP has roped in a good number of corporate clients over the short span. The companies for whom Anupam has been catering prints and services are Arihant, Jetex, TITAN Eye, Indian Railways, Unilever, Raymond and others. The clients are based either in Ranchi or other parts of Jharkhand. “When it comes to delivering products or services to the destinations outside Ranchi, we hire some experienced people who could handle our jobs efficiently,” asserted Kavita.
Anupam is not just a mere PSP as they handle activities like in-shop designs, branding, fabrication, etc. “Other corporate companies like Tata AIG have been associated with us for some big projects. We have recently completed a project to construct gateway displays of this insurance company in 25 different branches across Jharkhand,” mentioned Kavita. She added that Anupam delivered everything right from prints, frames, fabrication upto installations of the signage materials to Tata AIG.
Ongoing topic of discussion in the industry, UV printing, is what Anupam gives a serious thought for adoption. “But the considerable factor about this high-end technology is that how many customers in the current market of Ranchi or Jharkhand are ready for UV prints. Probably a very few! Because UV print is comparatively so expensive. For example, people still follow the pasting of graphics concept onto the glass instead of printing directly on glass,” opined Khalid Anwar of Anupam. He agreed to the point that UV is the future of signage, but it still has a long way to go for the attainment of its maturity in the region’s market.
Jai Mata Di Enterprises
A suitable media corner
One may not see instantly much of printing materials available on the shelves at Jai Mata Di Enterprises, but this material supplier could arrange any kind of media as per the requirements of its clients. Run under the proprietorship of RN Pandey, this media shop is one of the most popular corners wherefrom almost every PSP in Ranchi procures printing materials. “We are normally a supplier of Starlite brand, which is quite in demand in Jharkhand these days,” said Mithlesh of Jai Mata Di Enterprises. He added, “This doesn’t mean we deal only this brand. We arrange all sorts of printing materials for our customers.”
Jai Mata Di Enterprises has been in touch with a lot of big media dealers based in big cities and metros. “Whenever a customer is looking for high-end materials like 3M, SRF, Starflex or anything, we order these from other sources and arrange it for on-time delivery,” admitted Mithlesh. Talking about consumption habits of customers in the market, he said that a string of printing materials including vinyl, backlit, frontlit and other varieties from China are now successfully selling across Jharkhand. “Affordable and proven for standard quality, Chinese materials are the preferred choices for PSPs working for normal signage jobs in Jharkhand,” conveyed Mithlesh.
Hanwa and Starflex are two most demanded brands of those signage majors working for corporate clients in Ranchi. In this respect, Mithlesh opined that the number of companies associating with corporate giants in the city are just a few. “So, we carefully observe the market pulse before stocking or selecting a particular brand,” he said adding that there is no point of piling up the brands which have little demands.
Harsh Computer Point
A player aiming at new height
Many people in Ranchi fondly know Harsh Computer Point as an old time commercial printer of calendars, office and school stationeries and so on. But the company has recently expanded its business horizon with the adoption of a Gongzheng solvent printer from Mehta Cad Cam Systems Pvt Ltd. Addition of the new digital large-format flex printer in their production facility has enhanced the status and strength of the company as a signage player.
“We are just a new player in a block where dwelled a horde of established players,” said Prabhash Chandra Mishra of Harsh Computer Point. He added that they are now putting hard effort to make this way to find right kind of customers. “We are trying hard to do some good marketing to catch up with big corporate players or something like that,” asserted Prabhash.
Harsh Computer Point has some reasons to gain in some seasons as the company is a one-stop shop providing whatever required items of local religious associations, cultural groups, political parties during the times of festivals, elections and other occasions. “There are many associations or organisations in the city which are our regular clients during seasonal or annual fairs and festivals,” remarked Prabhash.
Also in the plans of Harsh Computer Point is the expansion of its portfolio in which new printers will be added to cope with the existing standards in the market. “I hope that the signage market of Jharkhand is now in the great growth curve. In response to such growing tendency in the market, we are planning to outline our strategic moves for new business models,” asserted Prabhash.