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INTERNATIONAL CAMPAIGNS
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International Campaigns ›
Mockingjay salute billboards greet
Hunger Games fans around the world
What’s the one-hand gesture
synonymous with hope and the
tenacity of humanity? Hunger
Games fans know that’s the threefingered
salute in the movie. Throughout
the movies, citizens of Panem use the
salute to lend their silent support to
Katniss. So, it’s only fitting that fans all
over the world can unite today around
brand new billboards featuring a mashup
of people of different genders, races
and ages offering their own salute. The
pictures include people from ages 8
to 80, around the globe, offering their
tribute to the worldwide phenomenon in
18 countries, right from Paris in France
to regions as far-flung as Montevideo in
Uruguay.
Bank of China lands
impressively in Gauteng airport
Air travellers landing at OR Tambo International Airport
in Gauteng are graced by a large scale wall branding of
Bank of China. The site covers more than 30 m in length
and features an intricately designed creative that successfully
captures the attention and the imagination. This static site is
located in the northern port near the heritage corridor, and is
visible to travellers soon after they disembark and make their
way to passport control. Bank of China, through the airport ad
campaigns in South Africa, aims to target Chinese companies as
well as those at local level dealing.
SAMSUNG truck shows road
ahead on digital screen behind
Safety truck of SAMSUNG is turned out to be
something innovative playing around with a
digital screen installed on its back showing the
whole road ahead so that others driving behind could be
alert. Bringing a solution to the fact that semi-trailers are
dangerous and stressful obstacles when drivers try to pass
them, SAMSUNG has come up with the innovation—a
small camera fitted on the front of truck broadcasts a
live feed of the road ahead on the screen on the back of
the truck; there’s even a night vision mode for night time
driving. SAMSUNG has taken up this (safety) initiative in
Argentina to curb road accidents which claim one person in
every one hour in the country.
Ant-Man crawls high on
billboards
Animated movie Ant-Man not only gained success
at box offices, but in many other ways all around,
including outdoor promotional campaigns. This movie
based on the Marvel’s original script launched a series of
outdoor campaigns designed cleverly on faux 3D billboards
and installed strategically on Sunset Boulevard in Hollywood,
California. The billboards were constructed using quality
substrates and consumables, which subsequently created the
catchy concept conveying the fun and size-shrinking premise of
the superhero—yes, Ant Man.
Prismatronic LED displays
shined from Paris to Barcelona
First set of Prismatronic LED boards of Chinese company
Prismachina have been premiered around the globe,
bringing a variance to glow sign projects flourished
in big cities across the US, France, Spain. Mashburn Outdoor
in the US used nine 60 sq m P16 and P20 BBM displays; in
France, the first 6 sq m P8 eye-catching displays for Exterion
Media along the Paris ring-road pull attention of thousands of
Parisians. And in Spain, Prismaflex is pursuing the installation
of eight double-sided two sq m P6 Prismatronic displays in the
harbour of Barcelona for Clear Channel.
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